Insa-dong (인사동)
10.1Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
Jungmyeongjeon Hall (중명전)
10.1Km 2025-01-09
41-11, Jeongdong-gil, Jung-gu, Seoul
Located near Deoksugung Palace, Jungmyeongjeon Hall is a red-brick modern Western-style building. It was built in 1899 as the imperial library of the Korean Empire. After Deoksugung Palace caught on fire in 1904, the place became the temporary residence of Emperor Gojong. It also witnessed the tragic part of history in which the infamous Eulsa Treaty (Japan-Korea Protectorate Treaty), an illegal treaty forced by Japan, was signed in 1905. Its exhibition hall serves as a place for historical education.
Matthew Chang Anguk (메튜장 안국)
10.1Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
JaneDMCKorea (주)제인디엠씨코리아)
10.1Km 2025-10-23
(4th Floor), 51 Mallijae-ro, Mapo-gu, Seoul
Jane DMC Korea is an inbound travel agency and international patient recruitment organization established in 2006. Headquartered in Seoul, with branch offices in Busan, Indonesia, and India, the company develops and sells programs for international clients in 40 countries while also attracting international patients.
Ewha Centennial Hall (이화여고100주년기념관)
10.1Km 2024-02-20
26 Jeongdong-gil, Jung-gu, Seoul
Ewha Centennial Hall is a multimedia education center located next to Ewha Girls' High School. Spanning underground and five above-ground floors, it features a gallery, a cafe, music rooms, individual practice rooms, and audio-visual rooms. The Hwaham Hall on the first and second floors is utilized for performances such as musicals and concerts, as well as educational events.
Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)
10.1Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
K-medi Spring (한강애봄)
10.1Km 2025-12-09
6th Floor, 63 Dongsomun-ro, Seongbuk-gu, Seoul
HanGang AeBom is a certified agency specializing in attracting international patients, offering customized programs that combine Korea’s advanced medical services with tourism. The agency collaborates with medical institutions to arrange consultations, interpretation, accommodation, and travel itineraries.
The Sool Gallery (전통주갤러리)
10.2Km 2025-06-19
18 Bukchon-ro, Jongno-gu, Seoul
The Sool Gallery is an exhibition and experience space for traditional Korean liquor, established to promote the taste, style, and cultural values of the time-honored traditional Korean liquor. It provides various information about traditional Korean liquor for consumers or international tourists who can rarely obtain such information elsewhere. In addition, it provides traditional liquor education and business counseling to food service businesses and sales experts to continuously create demand for traditional liquor and expand the market. It is run by experts specializing in traditional liquor, including traditional liquor sommeliers, and it holds events to introduce various traditional liquors with different themes every month, as well as tasting events. Moreover, according to the monthly changing “Recommended Traditional Liquor by Month,” it displays a drinking glass and a bottle of the month recommended by the Korea Craft & Design Foundation.
HANSIK Space E:eum (한식문화공간 이음)
10.2Km 2025-11-11
18 Bukchon-ro, Jongno-gu, Seoul
HANSIK Space E:eum, located in Jongno, is a cultural space operated by the Korean Food Promotion Institute. It offers visitors an opportunity to delve into Korean cuisine through exhibitions, performances, educational programs, and a library.
English
한국어
日本語
中文(简体)
Deutsch
Français
Español
Русский
