Understand Avenue (언더스탠드에비뉴)

5.9Km 2023-10-23

63, Wangsimni-ro, Seongdong-gu, Seoul

Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.
The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).

Philkyungjae (필경재)

5.9Km 2024-03-07

205, Gwangpyeong-ro, Gangnam-gu, Seoul
+82-2-445-2115

Philkyungjae is a restaurant serving traditional Korean cuisine served in the royal courts of Joseon. Its course menu includes jeonbokjuk (abalone porridge), bossam (napa wraps with pork), sogogi japchae (beef japchae), tteokgalbi (grilled galbi patties), and hanu yukhoe (Korean beef tartare). There are five courses on offer. All five courses are available during lunch, while dinnertime limits the selection to three. The restaurant is housed in a traditional house and garden dating back to the Joseon Dynasty (1392-1910), so guests can enjoy the architectural beauty of Korea with Korean flavors. Reservations can be placed through telephone.

Ichon Hangang Park (이촌한강공원)

5.9Km 2024-12-04

62 Ichon-ro 72-gil, Yongsan-gu, Seoul
+82-2-3780-0551

Ichon Hangang Park is built along the Hangang Park in Yongsan. From the park, one can see the Hangang River up close, and one can also find sports facilities like soccer fields, jokgu fields, inline skating rink, water sports facilities, bicycle paths, as well as a nature learning center built around a restored wetland and a lawn. One can follow the Hangangdaegyo Bridge to enter into the Nodeulseom Island, an island in the middle of the river.

◎ Travel information to meet Hallyu’s charm - TV series "Sisyphus: The Myth"
This park was featured in the TV series "Sisyphus: The Myth" as the setting where Seo Hae (played by Park Shin-hye) reflected on bittersweet memories with her father. Its expansive grounds make it an ideal spot for leisure activities such as walking, picnicking, and cultural events.

GOO STK733 (GOO STK 733)

5.9Km 2021-03-26

101, Itaewon-ro 27-gil, Yongsan-gu, Seoul
+82-2-794-7339

It is the first steak house in Korea. This restaurant's signature menu is steak. This Western dishes restaurant is located in Yongsan-gu, Seoul.

Blue Square (블루스퀘어)

5.9Km 2024-03-05

294, Itaewon-ro, Yongsan-gu, Seoul
+82-1544-1591

Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.

Buddhasbelly - Itaewon Branch(부다스벨리 이태원)

6.0Km 2021-04-20

48, Noksapyeong-daero 40-gil, Yongsan-gu, Seoul
+82-2-796-9330

It is a Thai food specialty store located in Itaewon. This restaurant's signature menu is som tam. This Western dishes restaurant is located in Yongsan-gu, Seoul.

Café Grandpa Factory (카페 할아버지공장)

6.0Km 2024-11-07

9 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul

◎ Travel information to meet Hallyu’s charm - "Vincenzo"
It is a coffee shop in the former factory building. It doesn't look that big from the outside, but when you step inside, the high ceilings and wide space give you an unexpected charm. With a total of three floors, each floor is decorated in a different atmosphere with plants and paintings, so you can get various SNS proof shots. The place where Vincenzo (Song Joongki) and Hong Chayoung (Jeon Yeobeen) drank Espresso and Iced Americano was the outdoor terrace on the first floor, and the terrace on the third floor can be seen at a glance.

buddhasbelly Itaewon(부다스벨리 이태원)

6.0Km 2020-12-24

48 Noksapyeong-daero 40-gil Yongsan-gu Seoul
+82-2-796-9330

It is a Thai food specialty store located in Itaewon. This restaurant's signature menu is som tam. This Western dishes restaurant is located in Yongsan-gu, Seoul.

Buddha'sbelly (부다스벨리)

6.0Km 2021-03-29

48, Noksapyeong-daero 40-gil, Yongsan-gu, Seoul
+82-2-796-9330

It is one of the best spots for a blind date in Itaewon. It is a Thai food specialty store located in Yongsan-gu, Seoul. The most famous menu is som tam.

Cheonggyesan Mountain (청계산)

6.0Km 2024-03-20

Makgye-dong, Gwacheon-si, Gyeonggi-do
+82-2-2155-6870

Standing at 618 meters above sea level, Cheonggyesan Mountain boarders the area of Yangjae-dong, Seoul and Gwacheon-si, Seongnam-si, and Uiwang-si, Gyeonggi-do. From the top, visitors can enjoy panoramic views of Seoul's city center and Gyeonggi-do. The mountain is well-maintained with various hiking trails, making it easy to climb even for beginners. In the fall, the mountain is known for its stunning fall foliage, attracting numerous visitors.

Understand Avenue (언더스탠드에비뉴) - Area information - Korea travel information