Unhyeongung Royal Residence (서울 운현궁)

957.4M 2024-03-04

464, Samil-daero, Jongno-gu, Seoul
+82-2-766-9090

Located near the Gyeongbokgung Palace, Unhyeongung Palace was a residence of royalty in Joseon period. It was the place where Gojong (1582-1919, reign 1864-1907), king of Joseon (1392-1897) and emperor of the Korean Empire (1897-1910), was born in, as well as the place where Heungseon Daewongun (1821-1898), his father, had resided in. Buildings include Noandang Hall, Norakdang Hall, and Irodang Hall. The Royal Residence offers programs like traditional weddings and traditional culture experiences, while the exhibition hall showcases Joseon-era artifacts.

Vegetarian Restaurant Osegyehyang (채식요리전문점 오세계향)

962.1M 2024-03-18

14-5 Insadong 12-gil, Jongno-gu, Seoul
+82-2-735-7171

Osegyehyang is a vegetarian restaurant located in Insa-dong. It specializes in vegetarian cuisine, offering a variety of dishes including noodles, traditional Korean dishes, and specialty items. Some of its popular dishes include maesil tangsuchae (vegan deep-fried pork with sweet and sour sauce), pyogobeoseotmari (rolled shiitake mushrooms), vegan yangnyeom chicken (vegan seasoned fried chicken), tteokbokki, jjajangmyeon (black bean sauce noodles), jjamppong (spicy seafood noodle soup), vegan steak, and bulgui ttukbaegi (vegan bulgogi), all prepared without meat but still delicious.

Olive Young - Chungmuro Station Branch [Tax Refund Shop] (올리브영 충무로역)

966.6M 2024-04-18

222, Toegye-ro, Jung-gu, Seoul

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Ssamzigil (쌈지길)

970.9M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Bosingak Belfry (보신각 터)

972.2M 2024-03-04

54, Jong-ro, Jongno-gu, Seoul
+82-2-2133-2641

Bosingak Belfry is also known as Jonggak. It was the site in which a large bell, used to keep the time in Seoul, was found during the Joseon period (1392-1897). Bosingak Belfry was burned down during the Korean War (1950-1953) and was reconstructed in 1979. The original bell was moved to the Gyeongbokgung Palace, and a new bell was forged in 1985. At midnight, January 1, the bell at the Bosingak Belfry is rung to welcome the new year. Many people gather around the belfry to make a wish for their new year.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

972.3M 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

972.3M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Beauty Play Myeongdong (뷰티플레이 명동)

974.0M 2025-11-05

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge.

Beauty Play has two branches in Seoul: one in Myeong-dong, which is located across from Myeongdong Cathedral; and one in Hongdae. Beauty Play experience programs are avilabe from 10:00 to 18:00 everyday except Sundays.

853 (팔오삼)

980.5M 2024-03-15

16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853

853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.

Imun Seolnongtang (이문설농탕)

986.5M 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Unhyeongung Royal Residence (서울 운현궁) - Area information - Korea travel information