The Sool Gallery (전통주갤러리)

11.1Km 2025-06-19

18 Bukchon-ro, Jongno-gu, Seoul

The Sool Gallery is an exhibition and experience space for traditional Korean liquor, established to promote the taste, style, and cultural values of the time-honored traditional Korean liquor. It provides various information about traditional Korean liquor for consumers or international tourists who can rarely obtain such information elsewhere. In addition, it provides traditional liquor education and business counseling to food service businesses and sales experts to continuously create demand for traditional liquor and expand the market. It is run by experts specializing in traditional liquor, including traditional liquor sommeliers, and it holds events to introduce various traditional liquors with different themes every month, as well as tasting events. Moreover, according to the monthly changing “Recommended Traditional Liquor by Month,” it displays a drinking glass and a bottle of the month recommended by the Korea Craft & Design Foundation.

HANSIK Space E:eum (한식문화공간 이음)

11.1Km 2025-11-11

18 Bukchon-ro, Jongno-gu, Seoul

HANSIK Space E:eum, located in Jongno, is a cultural space operated by the Korean Food Promotion Institute. It offers visitors an opportunity to delve into Korean cuisine through exhibitions, performances, educational programs, and a library.

KT Square (KT스퀘어)

11.1Km 2021-07-08

178, Sejong-daero, Jongno-gu, Seoul
+82-1577-5599

KT Square is a multi-complex that offers various cultural performances as well as hands-on experiences of the latest in IT technology. Gallery 130 showcases the history of KT Corp.

Public Hanok Night Out (공공한옥 밤마실)

11.1Km 2025-06-10

37 Gyedong-gil, Jongno-gu, Seoul
+82-2-741-1033

Public Hanok Night Out is a special evening event that allows limited access to the nine public hanok buildings, including the Bukchon Culture Center, after sundown. The event is carefully prepared to make the hanok buildings accessible as much as possible. In addition, the event also offers a variety of programs to entertain the visitors. The event aims to raise awareness about embracing differences and diverse values during this time of ever-changing global society, as well as expand the the cultural values of hanok as something more unique.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

11.1Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Choi Sunu House (최순우 옛집)

11.1Km 2021-12-21

9, Seongbuk-ro 15-gil, Seongbuk-gu, Seoul
+82-2-3675-3401

The Choi Sunu House is the old residence of Hyegok Choi Sunu (1916-1984), who lived in this house from 1976 until the day he passed away. The house is designated as Korea’s Registered Cultural Property. Choi Sunu was a leading art historian who served as the director of the National Museum of Korea. He devoted his life to rediscovering the beauty of Korean art and made many academic accomplishments in the areas of Korean ceramics, traditional woodcraft, and the history of painting.
The house has been open to the public as the Hyegok Choi Sunu Memorial Hall since 2004. The memorial hall displays Choi Sunu’s relics as a permanent exhibition and holds special exhibitions in the fall as well as cultural programs every spring and fall.

Matthew Chang Anguk (메튜장 안국)

11.2Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Insa-dong (인사동)

11.2Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

TEISTY BURGER (테이스티버거)

11.2Km 2025-11-06

67-11 Dongmak-ro, Mapo-gu, Seoul

Singer Tei
This is a handmade burger restaurant of singer Tei, who is famous for being a gourmand. The representative menu is the ‘KRAKEN BURGER’ with squid ink buns, squid patties, and tartar sauce. Crispy and chewy squid patties are attractive. You can enjoy the burger even more moistly by pressing the burger bun and popping the egg yolk. In addition to the main store in Hongdae, there is also a store in Jamsil.

Jongno Cheonggye Special Tourist Zone (종로 청계 관광특구)

11.2Km 2021-12-30

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-2148-1861

Jongno Cheonggye Special Tourist Zone stretches from Seorin-dong to Changsin-dong between Cheonggyecheon Stream and Jong-ro. It includes Youth Street, Gwangjang Market, Sewoon Electronics Department Store, lighting stores, pharmacy & medical device stores, badge stores, Stamp Street, Stationery · Toy Market, Aquarium Street, Shoes Market, and other markets totalling to approximately 14,000 shops. Nearby attractions include modern high-story buildings as well as Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Unhyeongung Palaces, Jongmyo Shrine, and Insa-dong, merging traditions, modernism, culture, and markets alike.

Thought to be at the heart of Seoul, Cheonggyecheon Stream is located in the dense cultural area of Seoul where various press networks, organizations, bookstores and other major corporations are situated. Walking along Cheonggyecheon Stream is a famous activity for tourists. Also, the area is the venue for the Seoul Lantern Festival every winter. Keeping its traditional scene including narrow alleys, old-fashioned hanok buildings and various stores still fully intact, the tourist zone has enough fun places for sightseeing as well as tasty restaurants in every corner for a more enjoyable visit.

The Sool Gallery (전통주갤러리) - Area information - Korea travel information