Shopping - Korea travel and tourism information

Munjeong-dong Rodeo Street (문정동 로데오거리)

2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Lotte Premium Outlets - Gimhae Branch (롯데프리미엄아울렛 (김해점))

2020-06-29

469, Jangyu-ro, Gimhae-si, Gyeongsangnam-do
+82-55-900-2500

The Lotte Premium Outlets Gimhae Branch offers domestic and international brand name clothing, fashion accessories, and more, at lower prices than the average department store. The outlet is stocked with 20 luxury brand names including Burberry and S.T. Dupont, as well as 110 famous Korean brands. It also comes complete with various convenience facilities and a large food court, allowing shoppers to spend the day in comfort as they hunt for bargains.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Lotte Department Store - Avenuel Branch (롯데백화점 (에비뉴엘))

2023-06-10

73, Namdaemun-ro, Jung-gu, Seoul
+82-2-771-2500

AVENUEL is a Lotte Department Store luxury-brand branch located in Seoul’s Gangbuk area. Brilliantly dressed in a “garden & gallery” concept and connected to the Lotte Department Store’s main building, AVENUEL offers a wide selection of imported fashion apparel, jewelry and accessories. Moreover, AVENUEL has been highly acclaimed for its extravagant interior design.

Famous designer brands Chanel, Gucci, and Louis Vuitton, just to name a few, reside on the first five floors of the department store, while floors six to eight house a large cinema. The ninth floor houses a gallery and a number of restaurants, with the tenth floor providing a skin care center and spa, proving that AVENUEL offers more than just the ordinary shopping experience.

Yongsan ETLand (용산전자랜드)

2021-06-09

74, Cheongpa-ro, Yongsan-gu, Seoul
+82-2-707-4700

Yongsan ETLand is an enormous wholesale electronics market located near the Yongsan Train Station, where all needs relating to computers, imported audio systems, game utilities and more are aptly answered. This mall first opened in 1988 as a part of the city's redevelopment project, and became the leading electronics distributer in Korea. The mall is considered the go-to place for anyone interested in purchasing electronics, whether it'd be computers, cameras, digital gadgets, electronic parts, or other IT products.

Hyundai I'PARK Mall (현대 아이파크몰)

2020-06-29

55, Hangang-daero 23-gil, Yongsan-gu, Seoul
+82-2-2012-0101

I'PARK Mall is a state-of-the-art shopping mall that provides entertainment, dining, and shopping, a "One Stop Life Style" mall embodying a new lifestyle trend.

Covering an extensive area of 82,000 ㎡, the complex boasts an astonishing 11 floors with a huge variety of shops. The mall is divided into categories, Fashion, Living, & Culture and houses various shopping facilities providing electronics, a supermarket, and select clothing shops. There is also a concert hall, culture center, movie theater, book store, exhibition hall, and e-sports stadium.

Lotte Duty Free Shop - Myeongdong Main Store (롯데면세점 명동본점)

2026-02-04

30 Eulji-ro, Jung-gu, Seoul

Located in the center of Seoul, Lotte Duty Free Shop Myeongdong Main Store is a one-stop shopping complex that provides a wide range of products, including luxury brands such as HERMES, LOUIS VUITTON, CHANEL, CARTIER, and others. Also, visitors can enjoy a unique interactive cultural experience at Star Avenue on the 1st floor and enjoy diverse shopping benefits by participating in mini events and games.

Gukje Market (국제시장)

2026-10-01

Area of Sinchang-ro 4-ga, Jung-gu, Busan

The current marketplace of Gukje Market first formed after the liberation of Korea from the Japanese administration when people gathered to trade overseas products left by the Japanese and brought in by Koreans who came back from abroad. Following the Korean War, refugees who fled to Busan set up stalls in order to make a living by selling smuggled or imported products, which developed into Gukje Market (gukje meaning "international" in Korean) of today. Gukje Market is one of Korea’s largest markets and a testament to Korea's modern history. The market is divided into two wings, and first-timers to the market are advised to be careful not to get lost in the maze-like alleys and halls.

Galleria Department Store - Timeworld Branch (갤러리아 백화점 (타임월드점))

2022-10-20

211, Daedeok-daero, Seo-gu, Daejeon
+82-42-480-5000

Located in Jung-gu, Daejeon, the Galleria Department Store Timeworld Branch made its grand opening in July 2000. This high-class department store not only carries an elegant brand image, but also features a wide selection of great shopping options from fashion goods to living essentials.

Galleria Department Store - Center City Branch (갤러리아 백화점 (센터시티점))

2021-07-27

227, Gongwon-ro, Sebuk-gu, Cheonan-si, Chungcheongnam-do
+82-41-559-9114

The Galleria Department Store Center City Branch in Cheonan opened in December 2010 and was designed by global architect Ben Van Berkel. The exterior of the building has 23,000 LED lights that make up a media facade and there are terrace areas throughout. The building became a landmark receiving international attention. There are around 400 shops ranging from luxury brands, general goods, to clothing brands, as well as, a large culture center, Arthall G, kids' gallery, bookstore, and high-end supermarket and restaurants.

Shopping - Korea travel information