Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information

Shinsegae Department Store - Main Store (신세계백화점 (본점))

8.1Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Mijin (미진)

8.1Km 2024-03-06

19 Jong-ro, Jongno-gu, Seoul
+82-2-732-1954

Mijin is a Korean-style cold buckwheat noodle restaurant located near Gwanghwamun, specializing in Korean-style naeng memilguksu (cold buckwheat noodles). They offer a broth that is richer in flavor compared to Japanese soba bonito soy sauce, along with chewier buckwheat noodles. The restaurant produces the broth and noodles in-house and serves them directly to customers. The cold broth and buckwheat noodles condiments can be adjusted according to preference. Another popular menu is the memil jeonbyeong (buckwheat crepe) filled with bean sprouts, bean curd, aged kimchi, and ground pork.

Olive Young - Baemyeong Sageori Branch [Tax Refund Shop] (올리브영 배명사거리)

8.1Km 2024-04-18

276, Baekjegobun-ro, Songpa-gu, Seoul

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Danha(단하)

8.1Km 2024-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

The Hanok Smith Likes (스미스가 좋아하는 한옥)

8.1Km 2024-03-11

22-7 Samcheong-ro, Jongno-gu, Seoul
+82-2-722-7003

The Hanok Smith Likes is a restaurant located near Gyeongbokgung Palace, housed in a renovated hanok. It offers a fusion of Korea's traditional beauty with Italian cuisine. Specializing in oven-baked pizza and pasta, it also features a variety of Italian dishes. The oven-baked pizzas are particularly popular, known for their chewy crusts and generous toppings. In 2023, it was selected for the Michelin Guide Seoul.

Bugeogukjip (북어국집)

8.1Km 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

Châtaigne (샤떼뉴)

8.1Km 2021-12-29

19, Samcheong-ro 5-gil, Jongno-gu, Seoul
+82-2-736-5385

Châtaigne is a French restaurant housed in a charming hanok (traditional Korean house) that was remodelled to accommodate dining tables and chairs. Châtaigne uses seasonal ingredients to create a simple and unique French course meal.

Onmaeul (온마을)

8.1Km 2021-03-22

127, Samcheong-ro, Jongno-gu, Seoul
+82-2-738-4231

A place that sells dishes made with beans, which are good for the health. This restaurant's signature menu is pureed soybean stew. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

8.1Km 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Bank of Korea Money Museum (화폐박물관)

8.1Km 2024-03-18

39 Namdaemun-ro, Jung-gu, Seoul

This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.

Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information - Korea travel information