High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)
11.5Km 2024-04-17
1F, 62-5, Insadong-gil, Jongno-gu, Seoul
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Africa Museum of Art (아프리카미술관)
11.5Km 2022-10-26
24-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-730-2430
The Africa Museum of Art was established with the purpose of hosting various art festivals and providing the grounds for researching various art themes. A major principle of the gallery is to promote works of art that actively attempt to explore the human mind.
Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)
11.5Km 2025-06-30
Jongno3-ga, Jongno-gu, Seoul-si
There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.
Palace Royal Guard Changing Ceremony (수문장 교대의식)
11.5Km 2025-07-11
161 Sajik-ro, Jongno-gu, Seoul
+82-2-3210-1645
In the Joseon dynasty, the royal guards of the palace were gatekeepers who were responsible for guarding the the main gates of Gyeongbokgung Palace as well as the main gates of the city such as Heunginjimun Gate and Sungnyemun Gate. The royal guards worked in shift duties and were in charge of opening and closing Gwanghwamun Gate. Before the royal guard system was enforced in 1469, the palace gates were protected by soldiers of the central army. The Palace Royal Guard Changing Ceremony held at Gyeongbokgung Palace and the Gwanghwamun area reenacts the guard-changing procedure that took place during the Joseon dynasty, along with the reproduction of costumes and weapons, based on historical records.
Insa-dong (인사동)
11.5Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
Lee Ri-Ja Hanbok Museum (이리자 한복전시관)
11.6Km 2022-08-08
20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477
The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.
Ssamzigil (쌈지길)
11.6Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
11.6Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
11.6Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
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