Matthew Chang Anguk (메튜장 안국)

19.1Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

NUHADANG(누하당)

19.1Km 2024-06-20

49-7 , Pirundae-ro, Jongno-gu, Seoul
+82-2-3391-0010, +82-10-4347-5768

Nuhadang is a traditional hanok with over 100 years of history. It is located in a quiet spot in Seochon, Jongno-gu, Seoul, where many scholars and artists have lived since Joseon times. Rooms are wallpapered with eco-friendly Korean paper, and thick cotton blankets and cypress pillows will sooth travelers' fatigue. In the yard and small garden you can experience traditional Korean culture: janggu drumming, the game of yunnori, and Hanbok clothing. Walking the streets of Seochon - past Yun Dong-ju's hostel, Park No-su's art museum, and Lee Sang's house - you can still feel the atmosphere of old Seoul.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

19.1Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Thimbloom - Gyeongbokgung Branch (No. 2) [Tax Refund Shop] (팀블룸2호점 경복궁)

19.1Km 2024-04-18

1F, BF (Nuha-dong), 46, Pirundae-ro, Jongno-gu, Seoul

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SOSO House (소소하우스)

19.1Km 2024-12-13

16-5 , Pirundae-ro 5ga-gil, Jongno-gu, Seoul
+82-10-5286-0704

Soso House is a private hanok stay located in Seochon, Jongno-gu, Seoul. Once you enter the gate, you are greeted by a small yard paved with stones and an alpine apple tree. There is a stool on one side of the yard where you can enjoy a cup of tea on a sunny day. In the daecheong maru (wooden-floored hall, there is a master bedroom on one side and a kitchen on the other, and the master bedroom has an attic. Cooking is allowed, and complimentary breakfast includes toast, salad, and coffee, as well as complimentary homemade fruit syrup and tea bags. Gyeongbokgung Palace, Seoul Museum of History, and Park No-Soo Art Museum are all within walking distance.

Teafference Seoul (티퍼런스서울)

19.1Km 2024-02-01

61 Donhwamun-ro, Jongno-gu, Seoul

Teafference Seoul is where visitors can taste purple tea made from purple tea leaves that grow naturally on the 1,800-meter plateau in Kenya. As a café and a cultural complex, it comprises a gallery tea café on the first floor where one can enjoy purple tea and art exhibitions, a beauty shop on the second floor, and a rooftop on the third floor. Exhibitions of paintings and photographs are always held using the walls and staircase landings of the spacious interior, making it a great place to relax while enjoying a cup of tea. In addition, this place has an appealing vibe, making it especially popular on social media. Not only is purple tea pretty in color, but it also has less caffeine than green tea or black tea, thus serves as a suitable option for the health-conscious. A variety of menu items are available, including Teafference Signature Purple Tea, Teafference Purple Milk Tea, and Teafference Purple Tea Einspanner. Another recommended menu item is Purple Tea-Makase, a course menu which serves several types of purple tea and desserts.

Daeo Bookstore (대오서점)

19.1Km 2025-11-05

55 Jahamun-ro 7-gil, Jongno-gu, Seoul

Daeo Bookstore is the oldest bookstore in Seoul that has been maintained in one place since it opened in 1951. Recently, it has been refurbished as a cultural space with a cafe, where one can enjoy coffee, exhibitions, and performances while looking at the yard. Visitors who just want to browse can purchase a souvenir postcard set for admission. Taking a closer look at books that feel the years and objects that have traces of use, they appear to come rather new.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

19.1Km 2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Jinhyang Jokbal (진향족발)

19.1Km 2024-10-15

231-1, Jong-ro, Jongno-gu, Seoul
+82-2-745-5533

A pig's trotter(s) specialty restaurant located near Jongno 5(o)ga Station in Seoul. One of the top 5 jokbal (pig's trotter) restaurants in Seoul. This restaurant's signature menu is braised pigs' feet.

Doosan Art Center (두산아트센터)

19.1Km 2021-11-01

15, Jong-ro 33-gil, Jongno-gu, Seoul
+82-2-708-5001

Doosan Art Center, which opened on October 1, 2007, is structured around three different spaces: The Yonkang Hall, exclusively designed for musical performances, Space 111, a “space for art incubation,” and the Doosan Gallery, built for installations.
The Yongang Hall, a theater with 620-person seating capacity, has specially designed lightings and a world-class audio-visual system to provide a second-to-none sensory experience.
Space 111 can accommodate a broad range of performing arts, from theater and dance to film and music concerts. The Doosan Gallery is open to the public, and art exhibitions and performances here can be enjoyed free of charge.
All three theaters include spacious lobbies with handicapped access, designated seating for parents with infants, and meeting areas. Rest rooms are also available nearby, in order to avoid long queues and long walks during intermission.

Matthew Chang Anguk (메튜장 안국) - Area information - Korea travel information