Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information

Shinsegae Department Store - Main Store (신세계백화점 (본점))

11.0Km 2025-04-07

63 Sogong-ro, Jung-gu, Seoul
+82-1588-1234

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Korea Postage Stamp Museum (우표박물관(구.우표문화누리))

11.0Km 2024-03-06

B2, 70, Sogong-ro, Jung-gu, Seoul
+82-2-6450-5600

The Korea Postage Stamp Museum was established to promote stamp culture. Here, visitors can explore the history of stamps throughout the ages, with a wide variety of subjects and types. Its main facilities include Postal Service History, Hands-on Postage Stamp Experience, Informative Postage Stamps, and Philately Classroom. Reservations are required for weekend tours and can be made on the website.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

11.0Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Medical Avenue ((주)메디컬애비뉴)

11.1Km 2025-10-23

(#1433, Mapo T Town), 144 Mapo-daero, Mapo-gu, Seoul

Since its inception in 2014, Medical Avenue has been a leading medical agency, providing world-class healthcare services in Korea to patients from around the globe. Our deep understanding of patients' cultural backgrounds and the Korean medical system allows us to minimize language and cultural barriers through the support of professional interpreters and multicultural coordinators. This dedication has resulted in over 5,000 patients receiving stable treatment with a satisfaction rate that boasts over 98% returning patients. Medical Avenue is committed to ensuring that patients receive comfortable and trustworthy care, continually striving to deliver the best medical services available.

Euljiro Nogari Alley (을지로 노가리골목)

11.1Km 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Dongdaemun Stationery Store Street (동대문 문구완구거리)

11.1Km 2024-03-15

21-1, Jong-ro 52-gil, Jongno-gu, Seoul
+82-2-1330

Dongdaemun Stationery Store Street houses nearly 120 stores selling stationery products like notebooks, crayons, pencils, backpacks, as well as other products like children’s gifts, decorations, and party products. Products can be found at prices nearly 30 to 40% lower than the consumer products, which can be lowered even further when buying in bulk. Products past the season may see the prices drop by more than half.

Bangsan Wholesale Market (방산 종합시장)

11.1Km 2025-10-23

20, Dongho-ro 37-gil, Jung-gu, Seoul
+82-2-2268-6691

Bangsan Market is a wholesale market with approximately 250 stores that sells packaging and promotional materials. The market was popular with patissiers in the past and is currently more famous for being a bakery street.

Bank of Korea Money Museum (화폐박물관)

11.1Km 2024-03-18

39 Namdaemun-ro, Jung-gu, Seoul

This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.

Beauty Play (뷰티플레이)

11.1Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Seungjin Toy (승진완구)

11.1Km 2025-01-06

30, Jong-ro 52-gil, Jongno-gu, Seoul
+82-2-747-1900

Seungjin Toy is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.

Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information - Korea travel information