Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

5.8Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Olive Young - Hongdae Daehangno Branch [Tax Refund Shop] (올리브영 홍대대학로)

5.8Km 2024-04-16

57, Daehak-ro, Jongno-gu, Seoul

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Korea Art Festival (대한민국 미술축제)

5.8Km 2025-07-31

57 Daehak-ro, Jongno-gu, Seoul
+82-70-7575-0980

Korea Art Festival is the nation's largest art festival that connects the 12 major art fairs and biennales taking place nationwide. The 2025 festival takes place in September, inviting visitors to enjoy the world of art.

Sungnyemun Gate (숭례문)

5.8Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Lotte Duty Free Shop - Main Branch (롯데면세점 (본점))

5.8Km 2025-01-07

30 Eulji-ro, Jung-gu, Seoul
+82-759-6660

Lotte Duty Free Shop is located on 9-12F of Lotte Department Store, in the center of Seoul. Lotte Duty Free Shop is a one-stop shopping complex providing shoppers a wide range of products. Lotte Duty Free Shop in Myeong-dong offers luxury brands such as HERMES, LOUIS VUITTON, CHANEL, CARTIER, and others. Also, visitors can enjoy a unique experience of purchasing beauty products using innovative digital technology at the Smart Store on floor 1.

[Directions]
Get off Subway Line 2, Euljiro 1(il)-ga Station, Exits 7 & 8 and walk straight for 50 meters and turn right.

SAERAN OPTICAL[Korea Quality]/세란안경[한국관광 품질인증]

5.8Km 2024-06-25

30 , Eulji-ro, Jung-gu, Seoul
+82-10-8746-2715

Seran Optical Center is a specialty eyewear store on the 1st basement floor of the Lotte Hotel in Jung-gu, Seoul, and opened in 1979 along with the Lotte Department Store and Hotel in Myeong-dong. Drawing on long-standing expertise, Seran optometrists offer a 1:1 customer-centered service, providing high-quality glasses and precision processing to suit customers’ lifestyle. There is also post-tax exemption for foreigners, and thorough post-sales support. Featured brands include LINDBERG, Cartier, CHROME HEARTS, and Berlin.