Beauty Play (뷰티플레이)

2.6Km 2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Seoul Namsan Park (남산공원(서울))

2.6Km 2024-03-18

231 Samil-daero, Jung-gu, Seoul

Namsan Mountain rises in the heart of Seoul at an altitude of 265 meters and has been a significant landmark since the Joseon dynasty (1392-1897), leaving behind several ruins. It was heavily damaged in the early 20th century, but was partially restored in 1968 with the creation of the park. Highlights include Namsan Tower and love locks left by numerous couples. Visitors can also easily reach the top by a cable car or bus.

Bukchon Hanok Village (북촌한옥마을)

2.6Km 2025-06-19

37 Gyedong-gil, Jongno-gu, Seoul

Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. As Bukchon Hanok Village is an actual neighborhood with people's homes, visitors are advised to be respectful at all times while looking around.

Museum Kimchikan (뮤지엄 김치간)

2.6Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Ssamzigil (쌈지길)

2.6Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

2.6Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

2.6Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Bukchon Cultural Center (북촌문화센터)

2.6Km 2025-06-19

37 Gyedong-gil, Jongno-gu, Seoul

Bukchon Cultural Center, located in a hanok, was established to offer traditional cultural experience opportunities for visitors to the area. The programs include tea ceremony, handicraft, and gugak as well as a Public Relations Exhibition Hall introducing Bukchon culture and hanok. Also, the center houses a space and a pavilion for visitors to relax while traveling.

Eight Scenic Views of Bukchon (북촌 8경)

2.6Km 2024-03-18

37, Gyedong-gil, Jongno-gu, Seoul

The Eight Scenic Views of Bukchon can be found at the Bukchon Hanok Village between Gyeongbokgung Palace and Changdeokgung Palace. Bukchon was historically a district where the aristocracy of Joseon had resided in, so it is still home to a large number of traditional dwellings, called hanok in Korean. The eight views are as follows: No. 1, view of Chengdeokgung Palace; No. 2, view of Wonseo-dong Handicraft Road; No. 3, view of the Gahoe-dong area; No. 4, view from the hill at Gahoe-dong (Bukchon Observatory); No. 5, the view of the road uphill at Gahoe-dong; No. 6, the view of the road downhill at Gahoe-dong; No. 7, the view at house number (beonji) 31, Gahoe-dong; No. 8, the view of the stone stairway at Samcheong-dong.

The Sool Gallery (전통주갤러리)

2.6Km 2025-06-19

18 Bukchon-ro, Jongno-gu, Seoul

The Sool Gallery is an exhibition and experience space for traditional Korean liquor, established to promote the taste, style, and cultural values of the time-honored traditional Korean liquor. It provides various information about traditional Korean liquor for consumers or international tourists who can rarely obtain such information elsewhere. In addition, it provides traditional liquor education and business counseling to food service businesses and sales experts to continuously create demand for traditional liquor and expand the market. It is run by experts specializing in traditional liquor, including traditional liquor sommeliers, and it holds events to introduce various traditional liquors with different themes every month, as well as tasting events. Moreover, according to the monthly changing “Recommended Traditional Liquor by Month,” it displays a drinking glass and a bottle of the month recommended by the Korea Craft & Design Foundation.

Beauty Play (뷰티플레이) - Area information - Korea travel information