Euljiro Nogari Alley (을지로 노가리골목)

1.2Km 2024-10-29

129, Eulji-ro, Jung-gu, Seoul
+82-2-1330

The alley that connects from Euljiro 3(sam)-ga Station, Exit 4 is full of people eating dried young pollack and drinking beers at tables along the street every night. Under the bright lamp lights, plastic tables filled with customers can be seen. The first Nogari pub, Eulji OB Bear, opened in November 1980 to form what is now the Euljiro Nogari Alley. Euljiro also has the largest Printing Alley in the nation, providing printing for almost all books and printed materials across the country. The shift workers would stop by the pub for dried young pollack and cold beer before heading home after work, leading to more restaurants opening nearby until the alley was formed. In the beginning dried young pollack was cooked over a briquet fire and served with red pepper paste, but now, the alley is full of pubs and restaurants serving various types of food, but nothing beats nogari and cold draft beer.

Seusiya (스시야)

1.2Km 2021-03-22

43, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-2268-8775

A restaurant that sells various Japanese dishes from sashimi course meal to stew. This Japanese (cuisine) restaurant is located in Jongno-gu, Seoul. The most famous menu is assorted sushi.

Gyerim Maneuldak (계림마늘닭)

1.2Km 2021-03-19

43, Chungmu-ro, 2-gil, Jung-gu, Seoul
+82-2-6467-6962

This Korean cuisine is located near Chungmuro Station, Seoul. A restaurant selling spicy chicken soup. The representative menu is spicy braised chicken.

Jongjeom Tteokbokki (종점 떡볶이)

1.2Km 2020-04-09

217-1, Dasan-ro, Jung-gu, Seoul
+82-2-2234-3649

Jongjeom Tteokbokki opened in 1978 and has been a popular restaurant on Sindang-dong Tteokbokki Street since then. The restauant serves a special meal option of adding fried rice to tteokbokki.

Urijip Tteokbokki (우리집떡볶이)

1.2Km 2020-04-09

217-1, Dasan-ro, Jung-gu, Seoul
+82-2-2232-4531

Opened in 1979, Urijip Tteokbokki has operated for over 30 years in the same location. This restaurant has a spacious basement area which can accommodate up to 100 people. The restaurant is especially popular among Japanese tourists.

Bubu Sikdang (부부식당)

1.2Km 2021-03-26

43, Dongsung-gil, Jongno-gu, Seoul
+82-2-765-6056

You can enjoy fusion dishes in a cozy atmosphere. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is royal stir-fried rice cake.

Yubin Wang Donkkaseu (유빈왕돈까스)

1.2Km 2021-03-18

46, Chungmu-ro, Jung-gu, Seoul
+82-2-305-1255

This is a Korean cuisine located in Euljiro, Seoul. The best menu at this restaurant is pork cutlet. A store selling pork cutlet, Koreans’ favorite dish.

Olive Young - Chungmuro Station Branch [Tax Refund Shop] (올리브영 충무로역)

1.2Km 2024-04-18

222, Toegye-ro, Jung-gu, Seoul

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Marronnier Park (마로니에공원)

1.2Km 2021-07-14

104, Daehak-ro, Jongno-gu, Seoul
+82-2-2148-4158

Marronnier Park was given its name due to the marronnier trees, or horse chestnut trees, growing within the area. The location where Seoul National University's College of Liberal Arts & Science and School of Law once stood, it is now a park dedicated to culture and arts open to the public. In addition to a variety of outdoor performances that take place throughout the area, exhibitions and cultural centers create a romantic atmosphere unique to the park.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.2Km 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information