Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

1.7Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Owl Museum (부엉이박물관)

1.7Km 2022-09-19

143, Bukchon-ro, Jongno-gu, Seoul

The Owl Museum is filled with over 2,000 pieces of owl-themed arts and crafts collected from all over the world by the owner. Renovated from a house, the museum has a feel of an antique café as the owner offers a cup of coffee or tea to visitors. Located near the city, those interested in owls should stop for a view and a drink. Various stories of how the collection was gathered as well as information on owls are also interesting.

Sieunjae (시은재)

1.7Km 2024-12-23

439 , Samil-daero, Jongno-gu, Seoul

Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.

Sewoon Plaza (세운상가)

1.7Km 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.8Km 2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Cheonggyecheon Old Books Street (청계천헌책방거리)

1.8Km 2023-12-22

20 Jangchungdan-ro 13-gil, Jung-gu, Seoul

Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various out-of-date magazines are piled up in about ten bookstores. You can indirectly experience the old culture and history that formed the basis of K-content, and sometimes you can also find foreign books. Nearby is Dongdaemun Market, a wholesale market selling various subsidiary materials, and Pyounghwa Market (open from night to early morning), where you can browse clothing fabrics, which are excellent places to visit together.

Gilsangsa Temple (Seoul) (길상사(서울))

1.8Km 2025-06-17

68 Seonjam-ro 5-gil, Seongbuk-gu, Seoul

Gilsangsa Temple is a prominent temple located in Seongbuk-dong, Seoul. The name Gilsangsa means "a favorable and auspicious temple." Visitors can experience temple, participate in Buddhist practices, and even enjoy Templestay programs on weekends. In fall, visitors can admire red spider lilies and wildflowers, immersing themselves in the beauty of nature and finding inner peace.

Seungjin Toy (승진완구)

1.8Km 2025-01-06

30, Jong-ro 52-gil, Jongno-gu, Seoul

Seungjin Toy is a toy store that carries almost every kind of toy imaginable from stuffed animals to character dolls and much more. What makes this store even more attractive to many customers is that their merchandise is, on average, 30% cheaper than that of their competitors.

Doota Mall (두타몰)

1.8Km 2025-10-23

275, Jangchungdan-ro, Jung-gu, Seoul

Doota Mall is a must-visit shopping destination that represents Dongdaemun-the center of K-fashion and culture in Seoul. Doota offers a true one-stop shopping experience across fashion, beauty, lifestyle, and dining-from K-designers, sportswear, women and men's apparel to a wide variety of cafes and restaurents. Open until midnight, Doota welcomes intenational travelers with special gifts and exclusive benefits.

Seoul Hiking Tourism Center - Bugaksan Branch (서울도심등산관광센터(북악산))

1.8Km 2024-03-05

88 Samcheong-ro, Jongno-gu, Seoul

The Bugaksan branch of Seoul Hiking Tourism Center is located on Samcheong-dong Culture Street and provides various services to hikers. It provides hiking course guidance and information (available in Korean, English, Chinese, and Japanese) about the mountains of Seoul, including Bukhansan, Bugaksan, and Inwangsan Mountains, as well as promotional materials such as Seoul hiking tourism guidebooks and maps. Also, it operates hiking tour programs with various themes every week for foreigners and offers hiking gear rental services such as hiking boots, hiking attire, trekking poles, gloves, and crampons for foreigners. (Koreans accompanied by foreigners can also rent the gear.) In addition, there is a storage locker and lounge for visitors, so they can pack up and rest before hiking.

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information