Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

4.1Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Busan Agujjim Gulbossam (부산아구찜굴보쌈)

Busan Agujjim Gulbossam (부산아구찜굴보쌈)

4.1Km    2024-10-15

서울특별시 종로구 돈화문로 35
+82-2-764-2373

This is a Korean cuisine located in Jongno, Seoul. The best menu at this restaurant is spicy braised monkfish. Stewed monkfish is a spicy seafood dish made of fish and vegetables.

I'mdr. LLC. (아임닥터 유한책임회사)

4.1Km    2025-07-29

3F, 6-3 Bugahyeon-ro 2-gil, Seodaemun-gu, Seoul

I'mdr. LLC., leads the global medical tourism market with Korea's cutting-edge medical technology and world-class medical services.
With I'mdr, a health and beauty trip to Korea will be safer and more comfortable. It provides both aesthetic medical services and treatment for severely ill patients. Enjoy innovative, patient-centered medical tourism experience through I'mdr.'s customized medical concierge services.

POPOLARITA (포폴라리타)

POPOLARITA (포폴라리타)

4.1Km    2021-03-30

41, Sapyeong-daero 22-gil, Seocho-gu, Seoul
+82-2-593-2340

It is the first Italian restaurant in Seorae Village. The best menu at this restaurant is pasta. This Western dishes restaurant is located in Seocho-gu, Seoul.

Minish Dental Hospital (미니쉬치과병원)

4.1Km    2025-07-29

728 Eonju-ro, Gangnam-gu, 728 Eonju-ro, Gangnam-gu, Seoul

Minish Dental Hospital opened in 2007 under the name Today Dental. In December 2018, it became a hospital-grade medical institution after passing the Ministry of Health and Welfare's strict  assessments for facilities, medical quality, etc. The hospital has 13 dental specialists with abundant clinical experience, who prioritize no harm, no pain, and no excessive treatments. 
Since 2009, Minish Dental Hospital has secured 150,000 clinical cases. Approximately 500 patients who are entertainers, businessmen, or celebrities have visited the hospital. 
Designated by the Ministry of Health and Welfare as a medical institution for international patients, Minish Dental Hospital has transformed itself into an excellent medical institution attracting foreign patients from various countries, such as the US, Japan, China, and the Middle East.

Alley Optician - Nonhyeon Branch [Tax Refund Shop] (골목안경 논현)

Alley Optician - Nonhyeon Branch [Tax Refund Shop] (골목안경 논현)

4.1Km    2024-04-18

1F, 15, Hakdong-ro 33-gil, Gangnam-gu, Seoul

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Ilmin Art Museum (일민미술관)

Ilmin Art Museum (일민미술관)

4.1Km    2022-09-27

152, Sejong-daero, Jongno-gu, Seoul

The Ilmin Art Museum located in former Dong-A Newspaper Building, was formed in honor of their honorable and late CEO Kim Sang-man. The museum was established in December of 1996, and with a full renovation in 2001, large exhibition hall and Ilmin collection was placed in. Through the renovation, the combination of glass and steel made Artrium aimed to become one of the best comtemporary museum, connecting the museum to the streets of Gwanghwamun. 

 This museum boasts a large Ilmin collection. There are 430 pieces of Ilmin collection from Goryeo dynasty (918-1392) to present, 1,200 pieces in the Donga Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-man collected from ceramics to aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history.

Maxtyle (맥스타일)

Maxtyle (맥스타일)

4.1Km    2022-12-29

3, Majang-ro, Jung-gu, Seoul
+82-2-2218-6789

Maxtyle is an exclusive fashion mall and multipurpose cultural space located in the area of Dongdaemun Fashion District. The name, “Maxtyle,” is a shortened form of the phrase “maximum style.” The mall is comprised of seven underground and eight aboveground levels. The mall aims to become the leader in both fashion and culture, providing customers with high-quality merchandise at great prices.

Soigné (스와니예)

4.1Km    2019-09-11

46, Banpo-daero 39-gil, Seocho-gu, Seoul
+82-2-3477-9386

Soigné is chef Lee Jun’s first restaurant featuring creative cuisines of Korean dishes motivated by France, Italy, America and other countries. "Soigné" is named after the French word, meaning "Well-made," or "Well-groomed."

CAOLION Cosmetics (카오리온)

CAOLION Cosmetics (카오리온)

4.1Km    2025-01-06

8, Apgujeong-ro 50-gil, Gangnam-gu, Seoul
+82-70-4632-4420

Established in 1995, CAOLION Cosmetics has been making hypoallergenic cosmetics for sensitive skin for 18 years. The company launched natural cosmetics for the first time with a 3-free principle: pigment-free, fragrance-free, and alcohol free. At the present, the company has developed products that are exclude up to 17 adverse ingredients such as preservatives and mineral fibers.

CAOLION was the first Korean brand to enter into LVMH (Louis Vuitton Monët Hennessy) Group's global cosmetics retail chain SEPHORA after being recognized as a quality natural cosmetic product for senstive skin after over two years of quality control. It is loyal customers as well.