Neulmajung (늘마중)

662.6M 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Samsung Mobile Store SVC - Eulji-ro Branch [Tax Refund Shop] (삼성모바일SVC 을지로점)

669.0M 2024-04-18

5F, 51, Eulji-ro, Jung-gu, Seoul

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Myeong-dong (명동)

681.6M 2024-05-17

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.

Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in dongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.

Myeong-dong Tourist Information Center (명동관광정보센터)

682.0M 2023-01-03

66, Eulji-ro, Jung-gu, Seoul
+82-2-778-0333

Myeong-dong Tourist Information Center provides information on traveling, shopping, attractions, and more in Seoul. Service is provided in Korean, English, Japanese, and Chinese. The center also offers experience programs like using Hangeul stamps.

Ssamzigil (쌈지길)

683.8M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Coco Pharmacy [Tax Refund Shop] (코코약국)

683.9M 2024-04-22

1F, 56, Eulji-ro, Jung-gu, Seoul

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HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

684.4M 2024-11-13

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

684.4M 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Lemon Mart - Myeong-dong Branch [Tax Refund Shop] (레몬마트 명동)

688.8M 2024-04-17

1F, 45, Myeongdong 9-gil, Jung-gu, Seoul

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Beauty Play Myeongdong (뷰티플레이 명동)

688.7M 2024-12-27

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge.

Beauty Play has two branches in Seoul: one in Myeong-dong, which is located across from Myeongdong Cathedral; and one in Hongdae. Beauty Play experience programs are avilabe from 10:00 to 18:00 everyday except Sundays.

Neulmajung (늘마중) - Area information - Korea travel information