HILLS & EUROPA (힐즈앤유로파)

1.9Km 2025-11-05

35 Sinheung-ro, Yongsan-gu, Seoul

Haebangchon's Hot Place
Singer Lee Hyori's OTT entertainment program 'Seoul Check-in' was filmed, and you can enjoy the atmosphere of Haebangchon properly. The low wooden ceiling and walls filled with unique objects and LPs from all over the world create a unique and cozy atmosphere. It is always full of customers as you can enjoy great visual cocktails and delicious dishes against the backdrop of various genres of music. During the day, it is good to enjoy coffee and dessert like a cafe. It is famous for its delicious cream caramel pudding, along with coffee that makes use of the taste of coffee beans from each region of origin. There are also various types of signature cocktails, but we recommend the unique visual 'Cigar in a Glass' that Lee Hyori and Park Narae drank.

Insa-dong (인사동)

1.9Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Jeongdong Guksi (정동국시)

1.9Km 2024-06-19

5 Jeongdong-gil, Jung-gu, Seoul

Jeongdong Guksi features a rich soup with a clean taste, created by carefully removing the oil dozens of times while boiling Korean beef bones for 15 hours. The restaurant uses this same beef bone broth in their mandutguk (dumpling soup), something not many restaurants do. The rich flavor of the broth combined with the soft dumplings, made in-house daily, is a must-try. The restaurant is also surrounded by many cultural and artistic spaces, making it a great addition to tours in the area.

YallaKOREA (얄라코리아)

1.9Km 2025-10-23

#700, The Salvation Army Building, 69 Saemunan-ro, Jongno-gu, Seoul

YallaKOREA is a medical tourism agency specialized in serving Arab patients, providing medical services since 2016 for those wishing to visit plastic surgery and dermatology clinics in Korea. For patients undergoing surgery, it offers customized services including medical interpretation, private transportation, hotel reservations, airport pick-up and drop-off services, and daily tours. With years of experience and a deep understanding of Arab culture, it ensures safe and convenient medical tourism.

Cheonggyecheon Stream (청계천)

1.9Km 2024-05-16

Changsin-dong, Jongno-gu, Seoul

Cheonggye Plaza was built on Sejong-ro Street, where Cheonggyecheon Stream begins. It was built between Dong-A Ilbo, the starting point of the Cheonggyecheon Stream restoration, and Sindap Railroad Bridge, with a length of 160 meters, a x_width of 50 meters, and a total area of 6,962 meters squared. The plaza is decorated with fountains, waterfalls, and walking paths. It was created as a place for meetings, harmony, peace, and unification, to celebrate the significance of the restoration of Cheonggyecheon Stream. A miniaturized version of Cheonggyecheon Stream is displayed here, providing an overview of the restored stream. There are also interpretive panels about the 22 bridges that cross Cheonggyecheon stream. Fountains of various shapes create beautiful scenery. Cheonggyecheon Stream is accessible from the square through stairs on the left and Cheonggye Trail on the right. There is also an 18-meter tunnel on the Cheonggye Trail, providing a unique experience for citizens entering Cheonggyecheon Stream from the plaza. After constructing Cheonggyecheon Plaza, the Seoul Metropolitan Government made it a car-free street on public holidays so that the plaza, waterside area, and streets could be used as cultural spaces for citizens to relax. A spectacular sight is created by three-color lights illuminating the fountains and a two-tiered waterfall coming down from a x_height of four meters. Palseokdam, made of eight stones from eight provinces in Korea, was laid along the waterfall's sides.

Jinhyang Jokbal (진향족발)

2.0Km 2024-10-15

231-1, Jong-ro, Jongno-gu, Seoul

A pig's trotter(s) specialty restaurant located near Jongno 5(o)ga Station in Seoul. One of the top 5 jokbal (pig's trotter) restaurants in Seoul. This restaurant's signature menu is braised pigs' feet.

Matthew Chang Anguk (메튜장 안국)

2.0Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Sejong-ro Park (세종로공원)

2.0Km 2022-08-31

jiha 189, Sejong-daero, Jongno-gu, Seoul

Sejong-ro Park is located next to Sejong Center for the Performing Arts in central Seoul. Inside the park, there are wooden benches and shaded areas where people can sit and relax. Also available are water fountains, a round outdoor stage, and various sculptures. The lunch crowd from the nearby office buildings often come to the park during weekdays. On the weekends, the park is also used as a venue for outdoor weddings.

Seoul's anthem and the poem "Bulnori" by Ju Yo-han are written on a memorial stone that can be found inside the park.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

2.0Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Jeongdong-gil Road (정동길)

2.0Km 2024-06-19

2-1 Jeongdong-gil, Jung-gu, Seoul

Jeongdong-gil Road is one of Seoul's most famous walking paths, stretching from the intersection in front of Jeongdong Church to Saemunan-gil Road. The street holds importance in Korea's modern history, with the surroundings serving as a living museum of this. During the Joseon dynasty, the area developed into a residental space for distant members of the royal family, with a palace and royal tombs in the area. In 1999, the pedestrian walking area was expanded by turning the two-way road into a one-way road. Since then, the road has earned many awards and honors.

HILLS & EUROPA (힐즈앤유로파) - Area information - Korea travel information