Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

2.1Km 2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Doota (두산타워)

2.1Km 2022-08-25

275, Jangchungdan-ro, Jung-gu, Seoul
+82-2-3398-3114

Doota is a fashion mall full of trendy fashion items including designer shops, select shops, luxury brand stores, cafes, and restaurants. The fashion mall also prepared convenience shopping experience and various events and programs.

La Cucina (라 쿠치나)

2.1Km 2019-08-01

10, Hoenamu-ro 44ga-gil, Yongsan-gu, Seoul
+82-2-794-6005

La Cucina, located across from the main gate of the Grand Hyatt Seoul, is an Italian restaurant that opened in 1990. The kitchen of the restaurant is divided into five different sections each offering its own carefully selected cuisine. The main menu includes lobster spaghetti, Mediterranean seafood spaghetti and grilled lamb.

The restaurant offers over 700 bottles of wine from its cellar located in the basement of the restaurant. An in-house sommelier will assist you in choosing the best wine. At night, you may enjoy a fantastic view of the Namsan Seoul Tower while dining out on the terrace.