Insa-Dong National Souvenir Center (한국관광명품점(인사동))

177.1M 2020-11-07

14, Insadong 5-gil, Jongno-gu, Seoul
+82-2-735-6529

Operated by the Ministry of Culture, Sports, and Tourism and Korea Tourism Association, the National Souvenir Center has strict standards for the brands sold, only allowing those which have won various prizes and passed thorough screening. Shoppers can be assured of high quality and high class products.

Insa-dong (인사동)

182.1M 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Imun Seolnongtang (이문설농탕)

186.1M 2025-06-18

38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526

Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.

Yeon Deung Hoe (Lotus Lantern Festival) (연등회)

191.6M 2025-04-09

55 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2011-1744~7

Started approximately 1,200 years ago during the Silla dynasty and continued through the Goryeo Yeon Deung Hoe and Joseon lantern festival, the Yeon Deung Hoe Festival is a traditional festival registered as an Intangible Cultural Heritage and UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity. The lanterns at Yeon Deung Hoe Festival brighten the heart and the world!

Harmony Mart - Insa Branch [Tax Refund Shop] (하모니마트 인사)

193.9M 2024-04-17

1F (Gwanhun-dong), 38, Insadong 5-gil, Jongno-gu, Seoul

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Seoul Art Center Gongpyeong Gallery (서울아트센터 공평갤러리)

208.1M 2021-06-19

24, Insadong-gil, Jongno-gu, Seoul
+82-70-4214-0070

Opened in 1992, Seoul Art Center Gongpyeong Gallery is a 17,791㎡, two-story building with four exhibition halls. It is one of the main galleries of Insa-dong, displaying diverse artwork ranging from Western and Korean paintings to sculptures. Due to the great interest in Korean paintings, 2~3 of the annual long-term exhibitions focus solely on them.

Insadong Cultural Street (인사동 문화의 거리)

212.4M 2023-12-26

Insa-dong, Jongno-gu, Seoul Metropolitan City

Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.

Kimchigol Well-being Bapsang(김치골웰빙밥상)

219.0M 2024-10-14

22-5 Insadong-gil, Jongro-gu, Seoul
+82-2-720-6436

A restaurant where you can try kimchi, a Korean traditional dish, and meat. The representative menu is kimchi cabbage wraps with pork. This is a Korean cuisine located in Insa-dong, Seoul.

Beautiful Tea Museum (아름다운 차박물관)

223.7M 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Sieunjae (시은재)

224.7M 2024-12-23

439 , Samil-daero, Jongno-gu, Seoul
+82-10-5355-3029

Sieunjae is a hanok stay that has stood in the midst of busy Gyeongun-dong, Jongno-gu, Seoul, for generations. The guestrooms comprise an anbang (bedroom plus living room), three smaller rooms, and a byeolchae or detached house. All rooms have a toilet, and there’s a well-equipped shared kitchen and a washing machine. Guests can either rent individual rooms or the whole hanok. Jongno is convenient for travel to all the historic sites of Seoul, and there’s a public carpark nearby.

Insa-Dong National Souvenir Center (한국관광명품점(인사동)) - Area information - Korea travel information