Insa-dong (인사동)

449.0M 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Seoul Gongyesa [Tax Refund Shop] (서울공예사)

452.6M 2024-04-16

1F, 27-1, Insadong-gil, Jongno-gu, Seoul

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Yonggeumok (용금옥)

455.0M 2024-03-13

24-2, Dadong-gil, Jung-gu, Seoul
+82-2-777-1689

Established in 1932, Yonggeumok specializes in Seoul-style chutang (loach soup), renowned for using whole loach in its preparation. This method distinguishes it from the more commonly known Namwon-style chutang, which involves grinding the loach. At Yonggeumok, guests can savor the tender and savory texture of the loach flesh in their chutang, offering a unique and authentic dining experience.

Nature Collection - Gwanghwamun Branch [Tax Refund Shop] (네이처컬렉션 광화문)

455.5M 2024-04-18

1F, 105, Saemunan-ro, Jongno-gu, Seoul

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Sejong Center (세종문화회관)

456.8M 2023-06-14

175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000

Sejong Center, officially known as Sejong Center for the Performing Arts, opened on July 1, 1999 to provide citizens with a cultural art space. Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprising the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.

Various genres of performances including traditional, classic, and crossover have taken place in the center, giving many opportunities for cultural nostalgia.

* Opened April 14, 1978

Bugeogukjip (북어국집)

457.7M 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

Isae - Insa Branch (No. 2) [Tax Refund Shop] (이새 인사2호)

463.6M 2024-04-18

30-1, Insadong-gil, Jongno-gu, Seoul

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Neulmajung (늘마중)

473.0M 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

479.3M 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Olive Young - Jongno Branch [Tax Refund Shop] (올리브영 종로점)

480.4M 2024-06-27

1F, 78, Jong-ro, Jongno-gu, Seoul

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Insa-dong (인사동) - Area information - Korea travel information