Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군)

1.2Km 2024-03-12

40 Sejong-daero, Jung-gu, Seoul
010-2802-2133

The Sungnyemun Gate Guard Ceremony is a reenactment of the changing of the guards who protected the fortress walls around the capital city during the Joseon dynasty. During this change, the gates would be opened for the off-duty guards to go out and replace those finishing their shift of walking along the walls.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.2Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Innisfree - Myeong-dong Chungmu Branch [Tax Refund Shop] (이니스프리 명동충무)

1.2Km 2024-04-16

28-1, Myeongdong 8na-gil, Jung-gu, Seoul

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World Jewellery Museum (세계장신구박물관)

1.2Km 2023-09-21

2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-730-1610

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

Honam Sikdang (호남식당)

1.2Km 2024-03-15

18-6, Namdaemunsijang-gil, Jung-gu, Seoul
+82-2-775-5033

Honam Sikdang is a specialty restaurant for galchi jorim (braised cutlassfish) located in Namdaemun Market. Its signature dish is the spicy and flavorful galchi jorim, known for its robust broth. Another popular dish is the deeply seasoned godeungeo jorim (braised mackerel), which is boiled until the seasoning is well absorbed. A highlight of dining here is the crispy deep-fried cutlassfish served upon ordering. Its cozy atmosphere attracts many visitors seeking a hearty meal.

Davich Optical - Myeongdong Branch [Tax Refund Shop] (다비치안경 명동점)

1.2Km 2024-06-27

62, Sogong-ro, Jung-gu, Seoul

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GOYONAM - Myeongdong Branch (고요남 명동)

1.2Km 2021-03-19

10, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-318-2225

This is a Korean cuisine located in Myeong-dong, Seoul. A restaurant well-known for the large meat attached to bone and 55cm-long yukhoe chobap (a dish of raw slices of beef served over pressed vinegar rice). The representative menu is grilled beef ribs.

The Children’s Museum of the National Folk Museum of Korea (국립민속박물관&국립민속박물관 어린이박물관)

1.2Km 2025-06-19

37 Samcheong-ro, Jongno-gu, Seoul

The Children’s Museum of the National Folk Museum of Korea, located within Gyeongbokgung Palace, showcases artifacts related to Korean traditional culture. This interactive museum allows children to experience and learn about various aspects of Korean traditional clothing, food, society, culture, and games firsthand. Especially catering to children from Asian countries, there is a service for renting items, and reservations are required for admission.

Etude house myeongdong chungmuro [Korea Quality] / 에뛰드하우스(명동충무로점) [한국관광 품질인증]

1.2Km 2020-09-10

24-1, Myeongdong 8na-gil, Jung-gu, Seoul
+82-2-777-1704

Etude House is a cosmetics brand that sells makeup, hair, and fragrance products. The Etude House Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, adds fun to the experience.

It is visited largely by foreign customers from Japan, Thailand, China and other East Asian countries. To facilitate an easy shopping experience, the shop always has foreign staff available to assist. The most popular items include creams made using snail extract, lipsticks and eye shadows. Etude House also has many sales on facial mask packs, and tax refunds are available.

Cafe Orange (까페오렌지)

1.2Km 2021-03-19

96, Supyo-ro, Jongno-gu, Seoul
+82-2-2279-1220

A restaurant located near Tapgol Park. The best menu at this restaurant is coffee. This is a cafe located in Jongno, Seoul.

Sungnyemun Gate Guard Ceremony & Experience (숭례문 파수의식 / 원데이! 파수군) - Area information - Korea travel information