Museum Kimchikan (뮤지엄 김치간)

4.7Km 2025-06-19

(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul

Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.

Matthew Chang Anguk (메튜장 안국)

4.7Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

The Children’s Museum of the National Folk Museum of Korea (국립민속박물관&국립민속박물관 어린이박물관)

4.7Km 2025-06-19

37 Samcheong-ro, Jongno-gu, Seoul

The Children’s Museum of the National Folk Museum of Korea, located within Gyeongbokgung Palace, showcases artifacts related to Korean traditional culture. This interactive museum allows children to experience and learn about various aspects of Korean traditional clothing, food, society, culture, and games firsthand. Especially catering to children from Asian countries, there is a service for renting items, and reservations are required for admission.

Toin (토인)

4.7Km 2025-11-05

48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142

Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste

Buam-dong (부암동)

4.7Km 2024-03-15

Buam-dong, Jongno-gu, Seoul
+82-2-2148-1807

Buam-dong is a village located north of Gyeongbokgung Palace. It is designated as a development-restricted zone due to its proximity to the Cheong Wa Dae, preserving the old neighborhood's appearance. There are numerous bakeries, cafés, restaurants, and small galleries housed in renovated traditional houses, making it a delightful place for a leisurely stroll. The nearby hiking trails connected to Bugaksan Mountain offer a tranquil journey through the forest, ideal for those seeking a peaceful retreat.

Bukchon Hanok Village Gamgodang Street (북촌한옥마을 감고당길)

4.7Km 2025-10-30

Anguk-dong, Jongno-gu, Seoul

An alley with cute cafes and galleries
This is the road that appeared in the last episode and the flashback scene where Choi Ung (played by Choi Woosik) and Kuk Yeonsoo (played by Kim Dami) got drunk. Behind the Seoul Craft Museum in Bukchon Hanok Village, it extends for about 440m from Poongmoon Girls' High School to Jeongdok Library. There are many pretty cafes and galleries on the cozy road, and there are also craft markets open, so there is plenty to look around. The alley where Kuk Yeonsoo walked with the drunken Choi Ung on her back is Yunboseon Street in the middle of Gamgodang Street. It stretches along the hill between narrow tiled walls and stone walls, giving off a unique atmosphere.

HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)

4.7Km 2025-11-06

44 Insadong-gil, Jongno-gu, Seoul

◎ Travel information to meet Hallyu’s charm
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.

Geoan (거안)

4.7Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

4.7Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

e-Sports Hall of Fame (e스포츠 명예의 전당)

4.7Km 2025-11-17

31 Maebongsan-ro, Mapo-gu, Seoul

The e-Sports Hall of Fame is operated by the Ministry of Culture, Sports and Tourism and the Korea e-Sports Association to exhibit and honor the esports athletes who have made history for their amazing skills, making Korea synonymous with esports. Visitors can see the athletes' uniforms, gaming materials, trophies, and more, as well as try their hand at playing famous esports games firsthand.

Museum Kimchikan (뮤지엄 김치간) - Area information - Korea travel information