The Great Full Moon Festival (정월대보름 한마당)
5.9Km 2025-02-05
37 Samcheong-ro, Jongno-gu, Seoul
+82-2-3704-3106
The National Folk Museum is celebrating the first full moon of the Lunar new year, Jeongwol Daeboreum. A variety of experiences are prepared to eliminate bad luck and pray for prosperity and health. The event provides a chance for locals and tourists alike to learn more about the traditional culture of Korea.
Yangyeon Hwaro (양연화로)
5.9Km 2024-03-05
18 Samil-daero 17-gil, Jongno-gu, Seoul
+82-2-3210-0808
Yangyeon Hwaro is located in Jongno and is renowned for offering the essence of Korean-style barbecue. Its signature dish is the aged pork belly, grilled over charcoal, bursting with charcoal aroma and juiciness. Additionally, the menu includes various cuts of pork such as shoulder, thin skirt, and pork neck, as well as beef options like boneless short ribs and beef tartare. The staff personally grill the meat for the customers.
Sosohan Punggyeong (소소한 풍경)
5.9Km 2024-02-20
75 Jahamun-ro 40-gil, Jongno-gu, Seoul
Sosohan Punggyeong is the first restaurant that received the restaurant guide, Blue Ribbon Survey, in Korea. It is located in a renovated house with a courtyard. They offer a course menu featuring appetizers to desserts. One of the signature dishes is the gaji jjim (spicy eggplant soup), a dish made with eggplant and meat. It is recommended to make reservations in advance, as many guests prefer to book ahead.
Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)
5.9Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
Gyeongnidan Street (경리단길)
5.9Km 2023-01-18
Itaewon-dong, Yongsan-gu, Seoul
Gyeongnidan Street refers to the 937-meter-long road from the main gate of MND Financial Management Corps to Grand Hyatt Seoul as well as all of the nearby streets and alleys. It is called Gyeongnidan Street because the Korean army's central finance corps, or Gyeongnidan in Korean, used to be located here, and has gained fame for presenting a different vibe than that of Itaewon despite being part of Itaewon-dong. Gyeongnidan Street is an area of culture and youth where people are able to enjoy diverse and special cuisine and dishes at unique restaurants and cafes. Although it resembles a typical neighborhood of Seoul, it features foreigners who have come from many different places around the globe living in natural harmony with Korean locals, which exudes a unique, exotic atmosphere. It is fun to walk along the various streets and alleys to discover novel and sophisticated shops.
Hwangsaengga Kalguksu (황생가칼국수)
6.0Km 2024-03-18
78 Bukchon-ro 5-gil, Jongno-gu, Seoul
+82-2-739-6334
Hwangsaengga Kalguksu is a specialty restaurant located near Gyeongbokgung Palace, known for its kalguksu (noodle soup). Kalguksu is a type of noodle soup made by thinly slicing dough into noodles with a knife and boiling them in a broth made from beef bones, clams, or seafood. Their menu includes options like wang mandu (jumbo mandu), hanu suyuk (boiled Korean beef slices), kongguksu (noodles in cold soybean soup), beoseot jeongol (mushroom hot pot), and mandutguk (mandu soup). It was selected as a Michelin Guide Seoul 2023 restaurant.
Matthew Chang Anguk (메튜장 안국)
6.0Km 2025-07-14
33 Yulgok-ro, Jongno-gu, Seoul
Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.
Museum Kimchikan (뮤지엄 김치간)
6.0Km 2025-06-19
(4-6th floor, Maru Art Center), 35-4 Insadong-gil, Jongno-gu, Seoul
Museum Kimchikan is a museum dedicated to kimchi in Insa-dong’s Maru Art Center. The exhibition details the culture, history, trajectory, and efficacy of kimchi and teaches the visitors how to make kimchi through videos. Visitors can also sample different types of kimchi. The museum offers both individual and group experience programs.
Toin (토인)
6.0Km 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
+82-2-736-5142
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
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