Jalppajin Memil Seochon Main Store (잘빠진메밀 서촌)

5.6Km 2024-03-18

4 Jahamun-ro 11-gil, Jongno-gu, Seoul
+82-70-4142-1214

Jalppajin Memil is a traditional Korean restaurant in Seochon where you can enjoy buckwheat noodles, boiled pork slices, and unrefined rice wine. They use 100% buckwheat for their noodles, which are kneaded using a cold water machine and served either mixed with seasoning and sprouts or dipped in broth. Pairing "Jalppajin sulsang" with unrefined rice wine is recommended for a delightful dining experience.

Ground Seesaw Seochon (그라운드시소 서촌)

5.6Km 2023-01-17

18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul

Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.

Gwanghwamun Plaza (광화문 광장)

5.6Km 2025-03-13

172 Sejong-daero, Jongno-gu, Seoul
+82-2-120

Gwanghwamun Plaza was opened to the public in August 2022 after renovation. Sejong-ro, the main street of Seoul with 600 years of history, has been reborn as a space for historical and cultural experiences by restoring Yukjo Street. Woldae (Elevated Ceremonial Stage) was reconstructed at the entrance of the "Plaza that Recovers the History of Gwanghwamun," and the statue of Haetae, an imaginary animal that judges good and evil, has been restored. In addition, traces of Yukjo Street, the main street of Hanyang in the past, were restored in the ‘Plaza that recreates the scenery of Yukjo Street’ near Sejong-ro Park, with a scale model installed. This is an excellent place for a stroll with beautiful scenery, including Gyeongbokgung Palace and Bugaksan Mountain.

Bugeogukjip (북어국집)

5.6Km 2024-12-27

38, Eulji-ro 1-gil, Jung-gu, Seoul
+82-2-777-3891

Bugeogukjip (formerly “Teojutgol”) is a restaurant behind City Hall in Seoul that has been serving up authentic dried Pollack soup since 1968. Despite a name change, the restaurant has proudly stood in this same location for decades, earning a strong reputation for its dried Pollack soup made using traditional cooking methods.

Since the restaurant only serves one thing—dried Pollack soup—there are few preparations to be made and the meal arrives on your table in minutes. Customers are free to serve themselves basic side dishes such as kimchi and can have as many servings of rice as they’d like, allowing diners to enjoy a hearty meal at a low price. While the restaurant’s design and menu may be simple, Bugeogukjip takes pride in its long history and the careful efforts that have earned it a reputation as one of the most notable restaurants in Seoul.

Daelim Museum (대림미술관)

5.6Km 2022-07-29

21, Jahamun-ro 4-gil, Jongno-gu, Seoul
+82-2-720-0667

The Daelim Museum, built by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.

The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May 2002.

On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and exhibition hall approximately 595 m² in size, consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, Visitors can also enjoy a wide open view of Inwangsan Mountain and Bukhansan Mountain. The stained glass panels (designed to reflect the beauty of traditional Korean wrapping cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.

Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.

SAERAN OPTICAL[Korea Quality]/세란안경[한국관광 품질인증]

5.6Km 2024-06-25

30 , Eulji-ro, Jung-gu, Seoul
+82-10-8746-2715

Seran Optical Center is a specialty eyewear store on the 1st basement floor of the Lotte Hotel in Jung-gu, Seoul, and opened in 1979 along with the Lotte Department Store and Hotel in Myeong-dong. Drawing on long-standing expertise, Seran optometrists offer a 1:1 customer-centered service, providing high-quality glasses and precision processing to suit customers’ lifestyle. There is also post-tax exemption for foreigners, and thorough post-sales support. Featured brands include LINDBERG, Cartier, CHROME HEARTS, and Berlin.