Jamunbak Cultural Festival (자문밖문화축제)

8.3Km 2025-10-23

5 Pyeongchang 31-gil, Jongno-gu, Seoul
+82-2-6365-1388

The Jamunbak Festival is a celebration of the artistic life of Seoulites. At the foot of Bukhansan Mountain, the festival features exhibitions, performances, forums, workshops, and field trips that bring together artists of different generations and citizens of Seoul—who have long led Korea’s artistic culture—to reflect on and propose new directions for their own artistic lives. The festival aims to create a platform where emerging artists experimenting with new aesthetics, mid-career artists who form the backbone of Korean art, collectors, critics, students, and the general public can all engage in dialogue together.

Youngpoong Bookstore - Jongno Branch [Tax Refund Shop] (영풍문고 종로점)

8.3Km 2024-04-18

41, Cheonggyecheon-ro, Jongno-gu, Seoul

-

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

8.3Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Nampo Myeonok (남포면옥)

8.3Km 2024-03-07

24, Eulji-ro 3-gil, Jung-gu, Seoul
+82-2-777-3131

Located near Seoul City Hall and Cheonggyecheon Stream, Nampo Myeonok is a traditional Korean restaurant. Opened in 1968, it has been recognized by the Michelin Guide several times. Their specialty is pyeongyang naengmyeon (pyeongyang cold buckwheat noodles). The restaurant also serves a variety of other dishes that are the most commonly found in Korea, including galbi tang (galbi soup), bulgogi, mandu soup, and yukgaejang (spicy beef soup).

Wangsol Pharmacy [Tax Refund Shop] (왕솔약국)

8.3Km 2024-04-22

36, Namdaemun-ro, Jung-gu, Seoul

-

Total Museum (토탈미술관)

8.3Km 2022-07-22

8, Pyeongchang 32-gil, Jongno-gu, Seoul
+82-2-379-7037

The Total Museum is a branch of Jangheung Art Park (formerly “Total Outdoor Museum”) that opened near Bukhansan Mountain in April 1992. It houses facilities such as an art academy, library, art shop, and outdoor performance stage. In addition to exhibitions, the museum holds a variety of art and culture programs like musical concerts, events, lectures, and seminars. In particular, the members-only educational programs and gallery concerts provide a chance to enjoy high-quality cultural events.

Tea Therapy (티테라피)

8.3Km 2025-10-23

74 Yunboseon-gil, Jongno-gu, Seoul
+82-2-730-7507

Located in Jongno-gu, Seoul, Tea Therapy can be of help to those who chronically feel unwell even though they do not have any serious diseases that need to be treated. It is a place where medicinal herbal teas, which once seemed difficult to enjoy, can be enjoyed without hassle and in a unique way. The teas found at Tea Therapy can be brewed within three minutes, similar to herbal teas found in other countries, and are both delicious and good for your health. Tea Therapy recommends tea through testing so even novices can have fun selecting teas that suit them. Tea products are sold here as well, allowing you to enjoy the same flavors at home.

Templestay Information Center (템플스테이 홍보관)

8.4Km 2022-10-17

56, Ujeongguk-ro, Jongno-gu, Seoul
+82-2-2031-2000

Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center also operates traditional cultural experiences, such as tea time with a Buddhist monk, traditional culture activities and more.

Insa-dong (인사동)

8.4Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Matthew Chang Anguk (메튜장 안국)

8.4Km 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Jamunbak Cultural Festival (자문밖문화축제) - Area information - Korea travel information