Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

11.1Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Luii (루이)

11.1Km    2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul
+82-2-736-8889

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Re-Heater(리히터)

11.1Km    2025-05-21

서울특별시 중구 세종대로19길 16 (정동)

Olive Young - Bucheon Station Branch [Tax Refund Shop] (올리브영 부천역사)

11.1Km    2024-04-22

B1, 1, Bucheon-ro, Bucheon-si, Gyeonggi-do

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E-Mart - Bucheon Branch [Tax Refund Shop] (이마트 부천)

11.1Km    2024-04-22

1, Bucheon-ro, Bucheon-si, Gyeonggi-do

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NEW CFC lnc (㈜뉴씨에프씨)

11.1Km    2025-10-23

#303, Naru Building, 33 Gilju-ro 77beon-gil, Wonmi-gu, Bucheon-si, Gyeonggi-do

New CFC is a certified foreign patient attraction agency registered with the Ministry of Health and Welfare, specializing in planning and operating premium tourism packages that combine K-Medical with K-POP and K-Beauty experience-based content.

Currently, the company collaborates with overseas partners in Dubai, Thailand, China, Russia, and Europe to offer customized tourism products for international clients. Through its own platform, ONECORE, New CFC provides a one-stop service covering everything from reservations and transportation to hospital coordination and accommodation arrangements.

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

11.1Km    2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Sejong Center (세종문화회관)

11.1Km    2023-06-14

175, Sejong-daero, Jongno-gu, Seoul
+82-2-399-1000

Sejong Center, officially known as Sejong Center for the Performing Arts, opened on July 1, 1999 to provide citizens with a cultural art space. Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprising the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.

Various genres of performances including traditional, classic, and crossover have taken place in the center, giving many opportunities for cultural nostalgia.

* Opened April 14, 1978

Manjok Ohyang Jokbal City Hall (만족오향족발 시청)

11.1Km    2024-03-12

134-7, Seosomun-ro, Jung-gu, Seoul
+82-2-753-4755

Located close to City Hall station, Manjok Ohyang Jokbal specializes in jokbal (braised pigs' feet). The restaurant has been recognized for its quality by being included in the 2023 Michelin Guide. It is recommended to try jaengban guksu (jumbo sized buckwheat noodles) and riceballs, which are perfect for pairing with pork feet. Deoksugung Palace, Seoul Plaza, and Namdaemun Gate are nearby, so visiting them will enrich one's cultural experience. 

Sejong-ro Park (세종로공원)

11.1Km    2022-08-31

jiha 189, Sejong-daero, Jongno-gu, Seoul
+82-2-722-9598

Sejong-ro Park is located next to Sejong Center for the Performing Arts in central Seoul. Inside the park, there are wooden benches and shaded areas where people can sit and relax. Also available are water fountains, a round outdoor stage, and various sculptures. The lunch crowd from the nearby office buildings often come to the park during weekdays. On the weekends, the park is also used as a venue for outdoor weddings.

Seoul's anthem and the poem "Bulnori" by Ju Yo-han are written on a memorial stone that can be found inside the park.