Insa-dong (인사동)
15.0Km 2024-05-17
62, Insadong-gil, Jongno-gu, Seoul
Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
Jamwon Hangang Park (잠원한강공원)
15.0Km 2024-10-23
221-124 Jamwon-ro, Seocho-gu, Seoul
Jamwon Hangang Park is a public recreation area on the Hangang River. Nearby attractions include athletic facilities (running tracks, soccer fields, basketball courts, etc.), various water sports facilities, and an 8.2-kilometer inline skating path. A bicycle path along the Hanfgang River, an outdoor swimming pool in summer, and a snow sledding center in winter are the most frequently used ones by may citizens. Jamwon was once a mulberry field, so there is also a thematic nature learning center that depicts the life of the silkworm.
Jamwon Hangang Park Outdoor Swimming Pool (한강시민공원 잠원수영장(실외))
15.0Km 2022-09-06
221-124, Jamwon-ro, Seocho-gu, Seoul
Six of the city's Hangang Parks have outdoor swimming pools, including Jamwon Hangang Park. Supported by meticulous water quality management, they are not only safe, but also an inexpensive alternative to private facilities. Excellent amenities include swimming equipment rentals, food, and beverages.
Insadong Cultural Street (인사동 문화의 거리)
15.0Km 2023-12-26
Insa-dong, Jongno-gu, Seoul Metropolitan City
Insadong Cultural Street is a popular tourist destination for visitors from all around the world, thanks to its numerous art galleries, restaurants serving Korean table d’hote, traditional teahouses, and street vendors lining the streets. Its most recognizable feature is the use of Hangeul (Korean script) in storefronts, which allows the visitors to really see just what makes this place so special. Unlike the nearby Ikseon-dong Hanok Street, Insadong Cultural Street has larger streets with wider stores, so it is much easier to traverse. On evenings and weekends, one can find buskers performing on the side of the road.
Toin (토인)
15.0Km 2025-11-05
48 Insadong-gil, Jongno-gu, Seoul
Toy store where you can buy Dalgona sets
It is a retro-style store that sells nostalgic toys and snacks. The small space is filled with colorfully colored wrapping paper and toys that are difficult to understand at first glance. As soon as you enter this place, children and adults will feel excited and their eyes will sparkle. Among the various products, the most popular item is by far the Dalgona set. It is good to make new memories by choosing snacks and toys that suit your taste
Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)
15.0Km 2025-06-19
4 Yulgok-ro 3-gil, Jongno-gu, Seoul
The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.
Hangaram Art Museum in Seoul Arts Center (예술의전당 한가람미술관)
15.0Km 2022-12-16
2406, Nambusunhwan-ro, Seocho-gu, Seoul
Hangaram Art Museum, located in the left wing of the Seoul Arts Center, displays a unique exhibition of formative arts. Established in 1990, the museum has a total area of 15,540 ㎡ and contains 6 exhibition halls (including one for oversized artwork), a storage area, and an art shop. The building features a lighting system that controls the humidity and temperature and is equipped with a luminous ceiling system that captures natural sunlight and feeds it into the museum, allowing visitors to enjoy a brightly lit viewing area.
The Art Square in front of the museum houses a wide range of exclusive artwork and serves as a venue for various events such as the Cloz Art Market. Visitors may also enjoy the open-air café right in front of the building or dine at “Yehyang,” a traditional Korean restaurant right down the stairs.
Insa-dong Antique Art Street (인사동 고미술거리)
15.0Km 2025-03-16
29 Insadong-gil, Jongno-gu, Seoul
As of today, there are approximately 70 shops in the Insa-dong area that sell antique arts. Some of the products they sell include antique artworks, porcelains, woodcrafts, and metalwork. Visitors may even find rare and valuable products such as earthenware from the Silla period or white porcelain used in the Joseon dynasty. Each shop is a specialty store, authorized to sell product types that are of their expertise, ranging from antique furniture and traditional artworks to handcrafted items.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
15.0Km 2025-11-06
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Geoan (거안)
15.0Km 2025-10-23
44 Insadong-gil, Jongno-gu, Seoul
Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.
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