Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)
12.0Km 2021-12-30
40, Sejong-daero, Jung-gu, Seoul
Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.
Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.
Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.
Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.
[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.
Jeongdong Observatory (정동전망대)
12.0Km 2022-08-11
15, Deoksugung-gil, Jung-gu, Seoul
Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.
Boan1942 (보안1942)
12.0Km 2023-08-17
33 , Hyoja-ro, Jongno-gu, Seoul
Prior to becoming an art space in 2007, Tongui-dong Boan served as a place for rest for travelers from 1942 to 2005. After a short suspension, the place was renovated into a cultural space in 2017 to carry on the historical legacy and provide creative inspiration under the concept of "Boanstay."
Boan1942 is divided into a cultural space consisting of a cafe, project workshop, book shop, and exhibition area, and Boanstay on the 3rd and 4th floors that offer temporary lodging services to the cultural nomads. Located in Seochon, the center of culture, history, and convenient traffic in Seoul, Boanstay offers a splendid view of Seoul's historical and cultural assets such as Gyeongbokgung Palace, Cheong Wa Dae, and Seochon Hanok Village.
<Credit: Boanstay>
Gwanghwamun Gukbap (광화문국밥)
12.0Km 2024-06-19
53 Sejong-daero 21-gil, Jung-gu, Seoul
Gwanghwamun Gukbap is a dwaeji gukbap (pork and rice soup) restaurant operated by Chef Park Chanil. Its distinctive feature lies in using only black pork loin and shoulder to enhance the flavor. The signature dish is the dwaeji gukbap, which boasts a mild, clean, and deep flavor. In addition to that, they also offer dwaeji suyuk (boiled pork slices) and pisundae (sundae with pork blood). Known for its authentic taste of rice soup and rich broth, it's a popular destination for many.
Korea Medical Tourism Promotion Association ((사)대한의료관광진흥협회)
12.0Km 2025-10-23
(#601) 29-3 Saemunan-ro 9-gil, Jongno-gu, Seoul
The Korea Medical Tourism Promotion Association aims to attract over 100,000 medical tourists within three years by establishing a structured system for attracting medical tourists, training specialized personnel, and supporting both domestic and international medical tourism. With the increasing number of foreign visitors coming to Korea for various purposes beyond tourism, such as international conferences, business, and exhibitions, there is a growing need for specialized services.
Plans is a company that can meet all these diverse customer needs. ceremonial arrangements, tours, and events often proceed irregularly due to changes in weather, group size, and transportation. To address these variables, Plans, the plural form of "Plan," represents a company that is always prepared from start to finish. It is a leading VIP travel agency in Korea, tailored to meet the needs of its clients.
Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)
12.1Km 2025-07-11
99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444
Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.
The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.
As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.
The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.
Luii (루이)
12.1Km 2024-07-17
40, Sejong-daero 21-gil, Jung-gu, Seoul
Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.
Seoul Geumseonsa Temple (금선사(서울))
12.1Km 2021-08-17
137, Bibong-gil, Jongno-gu, Seoul
Geumseonsa Temple is located within Bukhansan National Park, just behind Cheong Wa Da (The Blue House) and Gyeongbokgung Palace. The entrance to the temple is just off the hiking path to Bibong Peak.
After passing Banyajeon Hall, where Buddhist services are held, visitors will see a pine tree over 200 years old, and beyond that, a staircase with 108 steps leading up to Daejeokgwangjeon Hall in the temple's main area. To the right is Samseonggak House and Hongyegyo Bridge over the clear waters flowing down from the mountain.
Additional temple buildings include Mitajeon Hall and Yeonhwadang Hall, built in 2004 by Monk Beopan; and Jeokmukdang Hall, built using traditional construction techniques.
Deoksugung Palace's Daehanmun Gate (덕수궁 대한문)
12.1Km 2025-01-13
99 Sejong-daero, Jung-gu, Seoul
Located near City Hall station, Daehanmun Gate is the main gate of Deoksugung Palace, one of the princiapl five palaces of Joseon dynasty. The name "Daehan" means wish for eternal prosperity of the Korean Empire. In front of the gate, the Palace Royal Guard Changing Ceremony is held twice daily, along with the reproduction of costumes and style throughout the year.
Sejong Center (세종문화회관)
12.1Km 2023-06-14
175, Sejong-daero, Jongno-gu, Seoul
Sejong Center, officially known as Sejong Center for the Performing Arts, opened on July 1, 1999 to provide citizens with a cultural art space. Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprising the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.
Various genres of performances including traditional, classic, and crossover have taken place in the center, giving many opportunities for cultural nostalgia.
* Opened April 14, 1978
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