Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)]

1.7Km 2024-03-15

(B1 and B2, Daeil Building), 12, Insadong-gil, Jongno-gu, Seoul
+82-2-1544-8506

The Alive Museum is a media theme park located in Insa-dong. The exhibition here is made up of optical illusion art, large objet, and digital media pieces, which allow you to delve into the land of mystery. It is made up of different sections like the Insadong Photo Studio, Game Village, and the Toy Village.

Dynamic Maze (Insa-dong) (다이나믹 메이즈 (서울 인사동점))

1.7Km 2024-03-15

12, Insadong-gil, Jongno-gu, Seoul
+82-1544-8506

Dynamic Maze is an indoor space in Insa-dong dedicated to an exciting adventure: A maze filled with obstacles, requiring participants to work together and overcome the barriers through quickness and focus. Go through the hall of mirrors, climb the wall, and cross the suspension bridge to finally escape from the maze.

Arirang Master Crafts Shop (아리랑명품관)

1.7Km 2021-12-01

17-1, Insadong-gil, Jongno-gu, Seoul
+82-2-739-5700

Arirang Master Crafts Shop is a comprehensive shopping center dealing with traditional Korean crafts. It covers traditional crafts by famous artists, pottery for daily use, decorative pottery, lacquer ware inlaid with mother-of-pearl, crafts made of traditional Korean paper and more. Every product has a fixed price. In addtion, customers can enjoy diverse works displayed in the Migak Museum (Migak means delicate sculpture for eyes to see), located in the shop.

Danha(단하)

1.7Km 2024-11-05

39-7 Palpan-gil, Jongno-gu, Seoul

BLACKPINK's “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha's hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

Samyang Samgyetang (삼양삼계탕)

1.7Km 2021-03-19

9, Supyo-ro 20-gil, Jongno-gu, Seoul
+82-2-2275-9968

This is a Korean cuisine located in Jongno, Seoul. Roasted whole chicken is also delicious. The best menu at this restaurant is abalone and ginseng chicken soup.

Jongno Myeongtaedeokjang (종로명태덕장)

1.7Km 2021-03-20

9, Supyo-ro, 20-gil, Jongno-gu, Seoul
+82-2-771-9201

A restaurant tucked away in Jongno where you can eat spicy braised fish. This restaurant's signature menu is braised pollack. This Korean dishes restaurant is located in Jongno-gu, Seoul.

Tapgol Park (탑골공원)

1.7Km 2024-03-04

99, Jong-ro, Jongno-gu, Seoul
+82-2-731-0534

Tapgol Park is the first modern park in Seoul. Having been the site of the Buddhist temple of Wongaksa Temple since 1467, the land was turned into a park in 1897. The park has a significant presence in Korean history, being the place where the March 1 Independence Movement began in 1919. One can find historical sites that hearken back to the struggle, such as the Palgakjeong Pavilion, the center of the movement; cultural heritage sites such as the Ten-story Stone Pagoda of Wongaksa Temple Site and the Stele for the Construction of Daewongaksa Temple at Wongaksa Temple Site; and monuments such as the independence movement relief plate, murals, the statue of Son Byeong-hee, and the statue of Han Yong-un.

Seoul Museum of Craft Art (SeMoCA) (서울공예박물관)

1.7Km 2025-06-19

4 Yulgok-ro 3-gil, Jongno-gu, Seoul

The Seoul Museum of Craft Art (SeMoCA), the first public museum of craft art in Korea, opened its doors in Anguk-dong, Jongno-gu, in July 2021 after renovating five buildings of the former Pungmoon Girls’ High School. SeMoCA studies and shares not only works, but also information, records, people, and environment related to craft art with the goal of becoming a dynamic platform for experiencing the technical, practical, artistic, and cultural values of craft.
SeMoCA holds a collection that comprises various crafts and craft materials covering multiple fields and eras from the traditional to the present. SeMoCA also holds exhibitions that feature the history of craft from traditional to contemporary art as well as local and children’s crafts, along with programs that utilize the museum’s craft installations, craft archives, craft library, and craft resource management system.
The site of the museum has deep historical roots as it is also the Andong Secondary Palace Site, where a detached palace was constructed as a royal residence for King Sejong’s son Prince Yeongeung, and served as a venue for royal celebrations, such as the wedding of King Sunjong. The site is also at the center of Jongno-gu, where Joseon-era master artisans (“gyeonggongjang”) of the royal palace produced and delivered craft works.

Gukje Embroidery - Insa-dong Branch (국제자수원 3호점 (인사동))

1.7Km 2020-05-07

41, Insadong-gil, Jongno-gu, Seoul
+82-2-723-0830

Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using traditional Korean patterns. Every product is delicately and elegantly crafted by master artisans. Kukjae Embroidery is known as a frequent destination of foreign dignitaries. It offers a seminar where international tourists can learn how to make embroidered crafts.

Italyjae (이태리재)

1.7Km 2017-02-01

74-9, Yulgok-ro 1-gil, Jongno-gu, Seoul

Itaejae, located in a refined side street in Sogyeok-dong, offers authentic traditional Venetian-style Italian cuisine at a reasonable price.

Alive Museum (Insa-dong Branch) [박물관은 살아있다(인사동점)] - Area information - Korea travel information