Ssamzigil (쌈지길)
970.9M 2025-06-19
44 Insadong-gil, Jongno-gu, Seoul
Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.
Bosingak Belfry (보신각 터)
972.2M 2024-03-04
54, Jong-ro, Jongno-gu, Seoul
+82-2-2133-2641
Bosingak Belfry is also known as Jonggak. It was the site in which a large bell, used to keep the time in Seoul, was found during the Joseon period (1392-1897). Bosingak Belfry was burned down during the Korean War (1950-1953) and was reconstructed in 1979. The original bell was moved to the Gyeongbokgung Palace, and a new bell was forged in 1985. At midnight, January 1, the bell at the Bosingak Belfry is rung to welcome the new year. Many people gather around the belfry to make a wish for their new year.
HIDE AND SEEK - Ssamzigil Branch (하이드앤시크 쌈지길점)
972.3M 2024-11-13
44 Insadong-gil, Jongno-gu, Seoul
This is where TXT members enjoyed escape games on their own series, “TO DO X TXT.” Chosen as the tagger by random draw, Huening Kai showed impressive game skills, using his instincts to “eliminate” the other members.
Beauty Play Myeongdong (뷰티플레이 명동)
974.0M 2024-12-27
73 Myeongdong-gil, Jung-gu, Seoul
Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge.
Beauty Play has two branches in Seoul: one in Myeong-dong, which is located across from Myeongdong Cathedral; and one in Hongdae. Beauty Play experience programs are avilabe from 10:00 to 18:00 everyday except Sundays.
853 (팔오삼)
980.5M 2024-03-15
16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853
853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.
Nuri (누리)
984.2M 2019-11-26
23, Insadong 14-gil, Jongno-gu, Seoul
+82-2-736-7848
Located in the neighborhood of Insa-dong, traditional Korean lunch box and tea restaurant Nuri brings out the true beauty of hanok while implementing western dining culture with tables and chairs.
Nuri uses the finest grains directly from agricultural regions throughout the country, offering nutritious rice along with mildly seasoned side dish menus, taking advantage of the ingredients' natural flavors. Nuri uses its effective take-out and delivery system to cater to businesses and events.
Okjeong (옥정)
985.2M 2021-03-19
18, Insadong, 12-gil, Jongro-gu, Seoul
+82-2-733-5412
A traditional Korean restaurant serving hanjeongsik (Korean table d'hôte) for 30 years now. The representative menu is Korean table d''hote. This is a Korean cuisine located in Insa-dong, Seoul.
Imun Seolnongtang (이문설농탕)
986.5M 2025-06-18
38-13 Ujeongguk-ro, Jongno-gu, Seoul
+82-2-733-6526
Imun Seolnongtang has been serving its hearty seolleongtang for over a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. The meal served at this restaurante is reputed to stay consistent from the Japanese colonial period.
Knife Gallery (나이프갤러리)
989.3M 2020-04-30
7, Insadong 9-gil, Jongno-gu, Seoul
+82-2-735-4431
The only knife specialty museum in Korea, this Insa-dong gallery is home to over 6,000 knives from all over the world. They include traditional Korean and Japanese knives, Chinese knives, decorative knives, knives by famous artists, and knives shown in movies. There are a variety of knives for both daily and decorative uses. Customers who order custom knives may observe the entire manufacturing process.
Jirisan Restaurant (지리산)
992.4M 2019-08-01
30, Insadong 14-gil, Jongno-gu, Seoul
+82-2-723-4696
Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besides its amazingly delectable bean and tofu dishes, is a wooden sign that welcome guests into a neat and cozy interior.
Each day, fresh beans are ground at the restaurant to prepare dishes such as soybean paste, soft tofu, and bean-curd tofu stew. Bean-curds are prepared by using seawater, which gives the tofu a unique flavor. The fresh and clean taste of the tofu is one of the many reasons that choosey tofu aficionados flock to the restaurant.
Not just limited to tofu, Jirisan presents customers with a full-range of side dishes such as kimchi, japchae (glass noodles with sautéed vegetables), cucumber kimchi, seasoned seaweed, braised lotus roots, roasted yellow corbinas (a type of fish), leafy greens, bean-curd stew, and more. The restaurant gives visitors a chance to experience a hearty traditional Korean-style meal, but has thoughtfully toned down its seasonings to appeal to a wider audience (particularly those not used to spicy foods).
One of the recommended menu items is the Jirisan set meal, which offers diners the chance to sample foods that are popular in the Jirisan region. Adventurous diners may want to try the sea urchin soup or dried Pollack soup.
The restaurant, originally a traditional Korean house, has been modified over the years to better suit the needs of its customers. The walls surrounding the structure were removed and a glass ceiling was installed to allow guests to enjoy the natural light of the sun as they sample some of the area’s best traditional Korean cuisine.
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