853 (팔오삼)

486.5M 77 2024-03-15

16 Insadong 12-gil, Jongno-gu, Seoul
+82-70-8832-0853

853 is a pork barbecue restaurant located in a renovated hanokin Insa-dong, offering various cuts of pork such as shoulder, belly, blade-end fatback, and pork neck. They use thick cuts of domestically sourced pork and grill them to perfection, ensuring they are juicy and flavorful. Customers can enjoy dipping their meat in one of four sauces: Himalayan rock salt, mustard seeds and wasabi, salted cutlassfish intestines, and barley mixed paste. Their flying fish roe riceball mixed with pickled radish salad, burdock root, flying fish roe, perilla leaves, and mayonnaise pairs perfectly with the meat.

Nakseonjae Hall (낙선재)

487.4M 29377 2021-09-30

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-2148-1822

Located inside Changdeokgung Palace, Nakseonjae Hall is a one-story structure built in ikgong style (bird wing-shaped eaves placed on top of the pillars) with a hip tiled and gable roof. It has 6 kan in the front and 2 kan (traditional unit of measurement of the space between pillars) to the sides. It originally belonged to the nearby Changgyeonggung Palace, but came to be considered a part of Changdeokgung Palace in more recent years.

The hall was constructed in 1846 (12th year of King Heonjong’s reign) and it is collectively called Nakseonjae together with the adjacent Seokbokheon Hall and Sugangjae Hall.

Behind the building is a flower garden made of stacked large stones. The chimney, the flowers, and the oddly shaped stones harmoniously blend into one another to create an outstanding landscape gardening.

Dolsilnai - Insa Branch (돌실나이 (인사점))

488.2M 14783 2022-12-26

35, Insadong-gil, Jongno-gu, Seoul
+82-2-737-2232

To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and pigment dyeing. While it doesn't ignore the beauty of traditional hanbok, Dolsilnai hanbok also emphasizes functional and practical qualities essential for modern daily living.

Okjeong (옥정)

493.0M 20937 2021-03-19

18, Insadong, 12-gil, Jongro-gu, Seoul
+82-2-733-5412

A traditional Korean restaurant serving hanjeongsik (Korean table d'hôte) for 30 years now. The representative menu is Korean table d''hote. This is a Korean cuisine located in Insa-dong, Seoul.

Beautiful Tea Museum (아름다운 차박물관)

494.6M 40652 2022-07-26

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

Located in Insa-dong, The Beautiful Tea Museum aims to promote Korean tea culture. It preserves and exhibits tea related utensils and items, featuring those from the ancient Gaya and Joseon period as well as items from abroad such as China and Tibet. The museum also displays original tea pots and other ceramics made by young artists and ceramists. Inside the museum is a tea house named "Tea Story," serving a wide variety of teas. Visitors can also purchase tea leaves from all over the world at the Tea Shop.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

494.9M 96467 2021-06-10

Jongno3-ga, Jongno-gu, Seoul-si
+82-2-1330

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst couples and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 30 to 40% lower than at other jewelry outlets in Korea.

- A fabulous selection at wholesale prices
The Jongno 3(sam)-ga Jewelry District is located in Jongno, with shops flooding the alleyways all along the main street and stretching for a length of one kilometer. The area holds a total of over 1,000 jewelry stores, some 300 design and manufacturing stores, and 20 licensed evaluators.

The Jongno 3(sam)-ga Jewelry District originated in Yeji-dong of Jongno 4(sa)-ga, then expanded to include Bongik-dong near the Danseongsa Theater at Jongno 3(sam)-ga.
As the district grew, retail jewelry stores both large and small populated both sides of the main street from Jonggak to Jongno 5(oh)-ga.
Most of the stores in Yeji-dong deal in watches and gemstones, giving the area the name Watch Alley. The back alleys of Bongik-dong and Yeji-dong are mostly filled with wholesalers whose clients consist of brokers and jewelers from around the country. Retail sales are possible at these shops, but some of them might hesitate to deal in small quantities.
The larger stores along Jong-ro literally glitter with dozens of flashy showcases presenting a great selection of jewelry and other precious metals. Prices are already discounted to begin with, but you may be able to bargain even further.

Stores in this district are affiliated with setting factories, so if you have a special design in mind, you can probably get it custom ordered. Thus, if you go in with a brand name jewelry brochure, they will most likely be able to make a similar looking item or even customize it to your preferences.
In addition to its grand variety of diamonds, rubies, domestic amethysts, and almost any precious stone you can imagine, gold is also available in 14k, 18k and 24k yellow or white, as well as in platinum. Watches are often discounted at 50-60% off the retail price, and of course this is the very best place to buy fancy wedding jewelry at amazingly low prices.
We suggest, however, that you take your time and look around, because prices, not to mention their inventory, will vary significantly from shop to shop.
As soon as a new brochure is published by an international brand such as Cartier, TIFFANY or BVLGARI, near-identical designs appear in these stores almost immediately.
Furthermore, this area has recently become the home of accessories for famous Korean entertainers. Companies in the district will consult with coordinators, then design and manufacture items, and lend them to stars for them to wear. When entertainers wear this jewelry on television, the coverage serves to promote these designs. Examples of designs that have attracted a lot of attention previously, include Lee Seung-yeon’s earrings, Jeon Ji-hyeon’s necklace, Moon Hee-jun’s necklace, Lee Yeong-ae’s earrings, and much more.

Nowadays, many foreign tourists, especially Japanese tourists, make the trip to the Jongno 3(sam)-ga Jewelry District, as prices here are much cheaper than in their home countries.
The Jewelry District is conveniently located at the center of Seoul’s major palaces and near the downtown areas. Of these, the closest tourist areas include Myeong-dong, downtown Jong-ro, Dongdaemun Market, and Namdaeumun Market.

Hyangnamu Tree in Changdeokgung Palace (창덕궁 향나무)

497.8M 13022 2022-08-30

99, Yulgok-ro, Jongno-gu, Seoul
+82-2-3668-2300

Hyangnamu or 'Aromatic Tree' in Changdeokgung Palace is estimated to be about 700 years old, meaning it had likely been planted before the palace was built. It stands 12m in x_height, measures 5.9m in girth around the roots, and has branches spreading in all four directions. It is designated and protected as a National Natural Monument.

Ijo (이조)

498.4M 45 2021-03-26

8, Insadong 3-gil, Jongno-gu, Seoul
+82-2-730-7610

Galbijjim (braised short ribs) is a traditional Korean menu of ribs seasoned with soy sauce. This Korean dishes restaurant is located in Jongno-gu, Seoul. The representative menu is braised short ribs.

Areumdaun Cha Bangmulgwan (Beautiful Tea Museum) (아름다운차박물관)

506.7M 4570 2019-08-02

19-11, Insadong-gil, Jongno-gu, Seoul
+82-2-735-6678

In addition to gourmet restaurants, traditional tea houses are a popular destination in Insa-dong. Among them, we recommend Areumdaun Cha Bangmulgwan, where you can taste more than 100 types of tea, including Korean, Chinese, Japanese, and Taiwanese. The shop also serves as a museum and gallery. Enjoy a leisurely cup of tea as you appreciate the art that is on display.

Matborae Jeukseok Tteokbokki (맛보래즉석떡볶이)

507.6M 110 2021-03-19

9, Insadong, 3-gil, Jongno-gu, Seoul
+82-2-720-4831

A spicy rice cakes specialty restaurant located in Insa-dong, Seoul. The most famous menu is stir-fried rice cake with cheese. Jjajang tteokbokki is also delicious.

853 (팔오삼) - Area information - Korea travel information