Jeonjujip (전주집)

1.3Km 2024-10-15

16-15 Supyo-ro, 20-gil, Jongno-gu, Seoul

A store featured several times in Korean gourmet programs. This Korean dishes restaurant is located in Jongno-gu, Seoul. The most famous menu is kimchi cabbage wraps with pork and oysters.

Jinju Hoegwan (진주회관)

1.3Km 2024-06-19

26 Sejong-daero 11-gil, Jung-gu, Seoul

Jinju Hoegwan is a renowned kongguksu (noodles in cold soybean soup) eatery near City Hall Station. Kongguksu is a traditional Korean summer dish made by boiling and grinding soybeans into a creamy broth, served with noodles, offering a refreshing and nutty flavor. Kongguksu is available from March to November. Their staff-recommended menu includes kimchi bokkeumbap (kimchi fried rice), freshly roasted by the staff, along with kimchi jjigae and samgyeopsal (pork belly).

Deoksugung Palace Royal Guard Changing Ceremony (덕수궁 왕궁수문장교대의식)

1.3Km 2025-07-11

99, Sejong-daero, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-737-6444

Deoksugung Palace has held a guard changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day.

The Royal Guard Changing Ceremony is a highly recommended event for tourists. It is held three times a day, with each ceremony following the same procedure and lasts for forty minutes to an hour, and the ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.

As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders.

The Royal Guard Changing Ceremony is a great opportunity to experience a rare traditional scene. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. Once the ceremony is over, visitors can take pictures with the gatekeepers.

Le Miel Plastic Surgery (르미엘성형외과의원)

1.3Km 2025-10-23

3rd Floor, 120 Jongno, Jongno-gu, Seoul

Valuable Beauty, Lemiel Plastic Surgery
A premium clinic where delicate technique and artistic sensibility come together. We provide not just external changes, but customized treatments that enhance each individual’s natural charm. Specialized in fast-recovery eyebag surgery using Encore Laser, customized eye surgery for facial balance, tailored lifting based on body type, and petite procedures that refine facial curves and volume.

Jeongdong Observatory (정동전망대)

1.3Km 2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Bosingak Belfry (보신각 터)

1.3Km 2024-03-04

54, Jong-ro, Jongno-gu, Seoul

Bosingak Belfry is also known as Jonggak. It was the site in which a large bell, used to keep the time in Seoul, was found during the Joseon period (1392-1897). Bosingak Belfry was burned down during the Korean War (1950-1953) and was reconstructed in 1979. The original bell was moved to the Gyeongbokgung Palace, and a new bell was forged in 1985. At midnight, January 1, the bell at the Bosingak Belfry is rung to welcome the new year. Many people gather around the belfry to make a wish for their new year.

Sewoon Plaza (세운상가)

1.3Km 2025-12-16

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

◎ Travel Information to Discover Hallyu’s Charm - K-Drama "Vincenzo (2021)"
"Vincenzo" depicts the story of Vincenzo (Song Joong-ki), an Italian mafia lawyer who teams up with the tenants of “Geumga Plaza” to protect a hidden stash of gold in the building from a powerful force. The building appearing as “Geumga Plaza” in the drama is none other than Seoul's Sewoon Plaza. Its retro-style aesthetic adds a unique ambience to the show and makes its scenes even more memorable.

Cha Fertility Ceter - Seoul Station ((의)성광의료재단 차여성의원)

1.3Km 2025-10-23

(2nd Floor, Seoul Square), 416 Hangang-daero, Jung-gu, Seoul

Since opening in 2015, CHA Fertility Center - Seoul Station has served as Korea's leading fertility treatment center. Based on the know-how of CHA University Gangnam Medical Center, the first private hospital to deliver a test-tube baby in 1986, CHA Fertility Center - Seoul Station is conveniently located near the center of Seoul, making it convenient for domestic and international fertility clients. Foreign fertility patients who arrive in Korea via Incheon Airport not only have easy access to the clinic via the direct rail linking Seoul and the airport but also benefit from the capital city's excellent infrastructure (transportation, tours, accommodations, restaurants, etc.) for a safe and comfortable fertility treatment during their stay. In particular, many international residents in Korea, embassy officials, U.S. soldiers, and Koreans living abroad visit CHA Fertility Center for fertility treatment.

Jongno 3(sam)-ga Jewelry District (종로3가 귀금속 전문상가)

1.3Km 2025-06-30

Jongno3-ga, Jongno-gu, Seoul-si

There is an enormous selection of wholesalers and retail jewelry stores in this district, spread throughout Jongno 3(sam)-ga and 4(sa)-ga. The glittering showcases here are especially popular amongst young people and foreign tourists looking to find fine jewelry at affordable prices. Stores in the jewelry district have a selection of designs that are extraordinarily diverse and prices that are 20 to 40% lower than at other jewelry outlets in Korea.

Tapgol Park (탑골공원)

1.4Km 2024-03-04

99, Jong-ro, Jongno-gu, Seoul

Tapgol Park is the first modern park in Seoul. Having been the site of the Buddhist temple of Wongaksa Temple since 1467, the land was turned into a park in 1897. The park has a significant presence in Korean history, being the place where the March 1 Independence Movement began in 1919. One can find historical sites that hearken back to the struggle, such as the Palgakjeong Pavilion, the center of the movement; cultural heritage sites such as the Ten-story Stone Pagoda of Wongaksa Temple Site and the Stele for the Construction of Daewongaksa Temple at Wongaksa Temple Site; and monuments such as the independence movement relief plate, murals, the statue of Son Byeong-hee, and the statue of Han Yong-un.

Jeonjujip (전주집) - Area information - Korea travel information