Sonjung Bossam (손정보쌈)

1.1Km 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

1.2Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

1.2Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Olive Young - CJ THE CENTER Branch [Tax Refund Shop] (올리브영 씨제이남산더센터)

1.2Km 2024-04-18

12, Sowol-ro 2-gil, Jung-gu, Seoul

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Yangyeon Hwaro (양연화로)

1.2Km 2024-03-05

18 Samil-daero 17-gil, Jongno-gu, Seoul
+82-2-3210-0808

Yangyeon Hwaro is located in Jongno and is renowned for offering the essence of Korean-style barbecue. Its signature dish is the aged pork belly, grilled over charcoal, bursting with charcoal aroma and juiciness. Additionally, the menu includes various cuts of pork such as shoulder, thin skirt, and pork neck, as well as beef options like boneless short ribs and beef tartare. The staff personally grill the meat for the customers.

Seoul Plaza (서울광장)

1.2Km 2024-06-19

110 Sejong-daero, Jung-gu, Seoul
+82-2-2133-5640

Seoul Plaza in front of Seoul City Hall is a historic site where the March 1, 1919 (Samil) Independence Movement and the pro-democracy movement in June 1987 were held. It is also a well-known place where tens of thousands of Korean soccer fans gathered together to watch the 2002 World Cup Games. Being located within the center of the city and surrounded by many historic attractions, including Deoksugung Palace, Seoul Plaza has become a representative attraction of Seoul.

Manjok Ohyang Jokbal City Hall (만족오향족발 시청)

1.2Km 2024-03-12

134-7, Seosomun-ro, Jung-gu, Seoul
+82-2-753-4755

Located close to City Hall station, Manjok Ohyang Jokbal specializes in jokbal (braised pigs' feet). The restaurant has been recognized for its quality by being included in the 2023 Michelin Guide. It is recommended to try jaengban guksu (jumbo sized buckwheat noodles) and riceballs, which are perfect for pairing with pork feet. Deoksugung Palace, Seoul Plaza, and Namdaemun Gate are nearby, so visiting them will enrich one's cultural experience.

Ojang-dong Hamheung Naengmyeon (오장동 함흥냉면)

1.2Km 2024-02-22

108 Mareunnae-ro, Jung-gu, Seoul

Ojang-dong Hamheung Naengmyeon originated when grandma Han Hyesun, who migrated from Hamgyeongnam-do to Seoul during the Korean War, began selling Hamheung-style "nongma guksu (starch noodles)," eventually naming it Hamheung naengmyeon (Hamheung cold buckwheat noodles). Its signature dish, bibim naengmyeon (spicy buckwheat noodles), features chewy noodles infused with a tangy-sweet seasoning, showcasing the expertise behind its preparation. Alongside the flavorful broth served as a base, the menu also includes variations like hoe naengmyeon (cold buckwheat noodles with raw fish), mul laengmyeon (cold buckwheat noodles), suyuk (boiled pork slices) and mandu.

Jongno 3 (sam)-ga Pocha Street (종로3가 포장마차 거리)

1.2Km 2025-11-06

12-1, Gwan-su-dong, Jongno-gu, Seoul

It is one of Seoul's representative Pocha Streets boasting history and tradition. When you come out of Jongno 3-ga Station, exit 6 (toward the Nakwon Music Mall), you will find a lot of food stalls with a crowded atmosphere. There are vinyl covered areas and open areas, so you can choose according to your taste. It is a heaven for snacks such as Chicken feet, Octopus, Udon Kimchi Pancakes, and Rolled Omelet.

Yonggeumok (용금옥)

1.2Km 2024-03-13

24-2, Dadong-gil, Jung-gu, Seoul
+82-2-777-1689

Established in 1932, Yonggeumok specializes in Seoul-style chutang (loach soup), renowned for using whole loach in its preparation. This method distinguishes it from the more commonly known Namwon-style chutang, which involves grinding the loach. At Yonggeumok, guests can savor the tender and savory texture of the loach flesh in their chutang, offering a unique and authentic dining experience.

Sonjung Bossam (손정보쌈) - Area information - Korea travel information