Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information

Shinsegae Department Store - Main Store (신세계백화점 (본점))

640.6M 2025-04-07

63 Sogong-ro, Jung-gu, Seoul

Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea's first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping.

Euljiro Nogari Alley (을지로 노가리골목)

653.4M 2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Bank of Korea Money Museum (화폐박물관)

662.7M 2024-03-18

39 Namdaemun-ro, Jung-gu, Seoul

This Renaissance-style three-story stone building is the museum of the Bank of Korea. The older Bank of Korea was established as the central bank of the Korean Empire in 1909 and has been designated as a National Historical Site. During the Japanese colonial period, the bank was renamed the Bank of Joseon, and the building was used as the main and head office of the Bank of Korea until 2001. The building has been used as the nation’s Money Museum since June 2001 in celebration of the 50th anniversary of the Bank of Korea. The museum has 13 exhibition rooms on two floors, with one basement floor and two above-ground floors. It holds special exhibitions of various currency and art collections to provide domestic and foreign visitors with the opportunity to enjoy the history and culture of currency. Visitors can learn about the Bank of Korea and the central banking system, as well as how to identify counterfeit notes and how money is produced and circulated. It is also a good place for children to learn about currencies from around the world. Advance reservations are required, and parking is not available. The museum can easily be reached via subway by getting off at Hoehyeon Station (Seoul Subway Line 4) and exiting through Exit 7.

Haepungbuwongun Yun Taekyeong's Jaesil (해풍부원군윤택영댁재실)

686.4M 2021-11-10

28, Toegye-ro 34-gil, Jung-gu, Seoul

Haepungbuwongun Yun Taekyeong's Jaesil is a shrine house built by the father-in-law of King Sunjong of Joseon dynasty in 1906 when his daughter was proclaimed the crowned princess of Joseon and entered Changdeokgung Palace to later become Queen Sunjeong. Red pine trees salvaged from the demolition of Gyeongungung Palace were used to construct the house. It was originally located in Jegi-dong, Dongdaemun-gu, but was later restored and moved to its present location. The shrine of the house that was destroyed in 1960 was also restored.
Because the house is more of a shrine rather than residential living quarters, it has many unique features. For example, unlike other houses, it has the anchae (women’s quarters) located across from sarangbang (men’s quarters) with daecheong (living room) positioned between them.

Leaders Dermatology Clinic Myeongdong (리더스피부과의원 명동점)

715.4M 2025-10-23

B1 Floor, 72 Toegye-ro (Hoehyeon-dong 1-ga, SK Leaders' View Namsan), Jung-gu, Seoul

Founded in 2001 by board-certified dermatologists from Seoul National University College of Medicine, Leaders Dermatology has grown into a trusted network of over 12 clinics across Korea and internationally, with a team of more than 20 dermatologists and 150 medical professionals.
Our doctors are actively involved in global academic circles delivering lectures at renowned conferences and seminars and are dedicated to raising the bar for dermatological care. With a systematic, patient-centered approach, our mission is to become the No.1 dermatology clinic in customer satisfaction through excellence in service and results.

Hillhouse Hotel / 힐하우스 호텔

761.4M 2025-03-18

42 , Sogong-ro 3-gil, Jung-gu, Seoul

Hill House Hotel is a business hotel at the foot of Namsan Mountain in Seoul. Free internet is available in all rooms, and there is a shared microwave on the first floor. A free luggage storage service is provided for customers’ convenience. Nearby transport links include Hoehyeon subway station, Seoul Station, and Myeongdong subway station, so this is a good base for exploring downtown Seoul. Namsan Park, N Seoul Tower and Namdaemun Market are all within walking distance.

Seoul Namsan Park (남산공원(서울))

774.2M 2024-03-18

231 Samil-daero, Jung-gu, Seoul

Namsan Mountain rises in the heart of Seoul at an altitude of 265 meters and has been a significant landmark since the Joseon dynasty (1392-1897), leaving behind several ruins. It was heavily damaged in the early 20th century, but was partially restored in 1968 with the creation of the park. Highlights include Namsan Tower and love locks left by numerous couples. Visitors can also easily reach the top by a cable car or bus.

Sonjung Bossam (손정보쌈)

813.5M 2025-07-25

24 Samil-daero 15-gil, Jongno-gu, Seoul

Sonjung Bossam offers dishes with a modern touch by reinterpreting traditional meals. Passed down for three generations, this restaurant values sincerity and careful attention in food making in order to serve every customer a heartwarming meal. Sonjung Bossam's signature dish Premium Gabri Bossam takes only the rarest pork cut, the blade-end fatback called "gabri" in Korean, and boils the meat using the restaurant's secret recipe for tender, juicy meat. The restaurant also serves their own special version of spicy stir-fried fish roe and intestines and haemultang (spicy seafood stew), boasting a generous amount of various seafood and rich broth. All meals are prepared wholeheartedly as if they are being served to a family.

Myeongdong Jjukkumi (명동쭈꾸미)

849.3M 2025-07-23

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Myeondong Jjukkumi is a jjukkumi (ocellerated octopus) restaurant located in Jung-gu, Seoul. It only takes about a 1-minute walk from Hoehyeon Station (Seoul Subway Line 4), Exit 2, a convenient location for both tourists and people who work in the area. Main menu items consist of jjukkumi and samgyeopsal (grilled pork belly), pork galbi (rib meat), bossam (cabbage wraps with pork), among other set menus. All dishes are cooked in the kitchen, and are known for their spicy kick and savory taste. The restaurant can accommodate group guests as it has a spacious hall as well as outdoor tables. Customers dining at the restaurant can help themselves to more side dishes at the self-service side dish bar and enjoy a hearty meal at a reasonable price.

Bokidang (복이당)

849.3M 2025-09-15

3-28 Toegye-ro 6-gil, Jung-gu, Seoul

Bokidang is a handmade salt buns specialty bakery cafe located in Jung-gu, Seoul. It is conveniently located just a 30-second walk from Exit 2 of Hoehyeon Station, situated in an area with high foot traffic from office workers and tourists. Bokidang presents handmade salt bread and beverages made with carefully selected fresh ingredients, with the hope that "everyone who eats will be blessed." The signature menu features a lineup of salt breads inspired by the 12 zodiac animal characters, each embodying health, wishes, and small happiness in a single bite. The store has a clean and warm atmosphere with an indoor seating area and outdoor seating, accommodating group guests and offering takeout for added convenience.

Shinsegae Department Store - Main Store (신세계백화점 (본점)) - Area information - Korea travel information