Seochon Village (서촌마을)

922.1512852382352m 39868 2024-03-05

45, Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

Kyung-In Museum of Fine Art (경인미술관)

928.3556620474171m 25776 2024-03-04

11-4, Insadong 10-gil, Jongno-gu, Seoul
+82-2-733-4448

Kyung-In Museum of Fine Art is located in Insa-dong. It has six exhibition rooms, an atelier, an outdoor exhibition area, and a traditional tea house. It hosts outdoor concerts in spring and fall, and Q&A sessions with authors can also be found as well. The traditional tea house offers about 15 types of traditional Korean tea in a space that overlooks the garden.

Jeontong Dawon (전통다원)

928.3556620474171m 18281 2024-03-18

11-4 Insadong 10-gil, Jongno-gu, Seoul
+82-2-730-6305

Jeontong Dawon is a hanok-style tea house located in Insa-dong. It offers seating both inside the hanok and in the outdoor garden, allowing guests to choose their preferred spot. Visitors can enjoy various types of traditional Korean tea along with traditional Korean snacks such as yugwa (fried rice sweet). It is situated within the Kyung-in Museum of Fine Art premises, offering the opportunity to explore the museum as well.

Daelim Museum (대림미술관)

932.4320988067028m 33535 2022-07-29

21, Jahamun-ro 4-gil, Jongno-gu, Seoul
+82-2-720-0667

The Daelim Museum, built by the Daelim Group, was first established in Daejeon in 1996 and later moved to Jongno, Seoul in 2002. The art gallery studies, analyzes, and presents modern art through the lens of photography and holds exhibitions centered around photo media.

The museum is located in the residential area of Tongui-dong, near the time-honored Gyeongbokgung Palace. The museum, which was designed by French architect, Vincent Cornu, and built by the Daelim Corporation, opened its door to the public in late May 2002.

On the first floor, there is a garden, parking lot, reception desk, storage area, and conference room. On the second and third floor are offices and exhibition hall approximately 595 m² in size, consisting of small and large rooms, a long gallery, and a special high-ceilinged exhibition space. On the fourth floor, there is a seminar room that can seat up to 120 guests and a balcony with a beautiful view. From the balcony of the seminar room, Visitors can also enjoy a wide open view of Inwangsan Mountain and Bukhansan Mountain. The stained glass panels (designed to reflect the beauty of traditional Korean wrapping cloth) and the scenic lounges on the 2nd and 3rd floors of the building add to the overall charm.

Above all else, the museum was designed with consideration of the photos, which are very sensitive to humidity, light, and temperature.

Ssamzigil (쌈지길)

932.4665741022509m 70515 2024-03-04

44, Insadong-gil, Jongno-gu, Seoul
+82-2-736-0088

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Araya [Tax Refund Shop] (아라야)

933.0153411349994m 0 2024-04-23

44, Insadong-gil, Jongno-gu, Seoul

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Core-Value [Tax Refund Shop] (코어밸류)

933.0153411349994m 0 2024-06-27

44, Insadong-gil, Jongno-gu, Seoul

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Isae - Insa Branch [Tax Refund Shop] (이새 인사)

936.8442327069683m 0 2024-04-18

43-1, Insadong-gil, Jongno-gu, Seoul

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Neulmajung (늘마중)

937.0919334510368m 0 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

Ca'del Lupo (까델루뽀)

939.1769375842094m 18619 2020-04-27

5-5, Jahamun-ro 16-gil, Jongno-gu, Seoul
+82-2-734-5233

Ca'del Lupo is an Italian restaurant, closely located to Paris Baguette in Hyoja-dong, Jongno-gu near Gyeongbokgung Palace Station. Though the restaurnat masters delicious homemade Italian cuisine on the inside, the exterior is wholly Korean. This unique combination of Hanok (traditional Korean house) style housing and Western foods is drawing a lot of people to Hyoja-dong. The great mix of both cultures can be seen in the sophisticated decorations and from the amazing food. The herbs they use are picked directly from the restaurant's personal garden. But to enjoy the atmosphere here, you will have to make a reservation far in advance.

Seochon Village (서촌마을) - Area information - Korea travel information