Geoan (거안)

1.6Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Geoan, a store in Insa-dong, specializes in wooden furniture and accessories. Visitors can purchase products on display in the store or customize their pieces according to their preferences. In addition to furniture production, the shop also exhibits and sells various artworks such as celadon, lacquer mother-of-pearl, and sculptures by artists, making it a classy art space that harmonizes tradition and modernity.

Ssamzigil (쌈지길)

1.6Km 2025-10-23

44 Insadong-gil, Jongno-gu, Seoul

Ssamzigil is an Insa-dong landmark and a shopping mall specializing in crafts. It is a place where the traditions of Korea come together with its present. Follow the paths that lead seamlessly from the lower floors to the upper floors and browse the small craft shops that inhabit the floors. You can find both works of traditional craft and contemporary craft here. Some craft shops also offer craft experiences, and one can also find restaurants and galleries within the complex.

Ground Seesaw Seochon (그라운드시소 서촌)

1.7Km 2023-01-17

18-8, Jahamun-ro 6-gil, Jongno-gu, Seoul

Ground Seesaw is a cultural complex located in Seochon, Jongno presented by Media & Art, an exhibition production company, and designed by SoA, an architecture firm, and Loci Studio, a landscaping studio. Visitors are able to check out a variety of exhibits at Ground Seesaw Seochon.

Kimchigol Well-being Bapsang(김치골웰빙밥상)

1.7Km 2024-10-14

22-5 Insadong-gil, Jongro-gu, Seoul
+82-2-720-6436

A restaurant where you can try kimchi, a Korean traditional dish, and meat. The representative menu is kimchi cabbage wraps with pork. This is a Korean cuisine located in Insa-dong, Seoul.

Insa-dong (인사동)

1.7Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Gallery Simon (갤러리 시몬)

1.7Km 2022-09-15

20, Jahamun-ro 6-gil, Jongno-gu, Seoul
+82-2-720-3031

Since its opening in April, 1994, Gallery Simon has continued to focus on promoting the beauty of modern art. Exhibitions include works from experienced artists as well as the works of budding artists, both from Korea and abroad. Select artists, referred to collectively as "Simon's Friends," have exhibitions annually. The changing collections allow the museum and featured artists to constantly strive for improvement and follow the changes in art over time.

Seochon Village (서촌마을)

1.7Km 2024-12-02

45 Pirundae-ro, Jongno-gu, Seoul (Nuha-dong)

Seochon Village is the name given to the area to the west of Gyeongbokgung Palace. It is a historic village, home to old shops and hanok buildings that have stood the test of time. Korean traditions and contemporary sensibilities coexist within Seochon Village’s maze-like alleyways, creating the unique ambience that makes the district so beloved. One can find shops, guesthouses, cafés, and restaurants in the village.

Neulmajung (늘마중)

1.7Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

GS25 - Junggu Toegye Branch [Tax Refund Shop] (GS25중구퇴계점)

1.7Km 2024-06-27

180, Toegye-ro, Jung-gu, Seoul

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Choedaegamne (최대감네)

1.7Km 2024-03-18

12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355

Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.

Geoan (거안) - Area information - Korea travel information