Munjeong-dong Rodeo Street (문정동 로데오거리)

6.1Km 2025-03-29

10, Dongnam-ro 4-gil, Songpa-gu, Seoul

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1-kilometer-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.

Since most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.

One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before purchasing.

In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping district; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.

Blue Square (블루스퀘어)

6.2Km 2024-03-05

294, Itaewon-ro, Yongsan-gu, Seoul

Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.

Simsan Cultural Center (심산기념문화센터)

6.3Km 2022-01-04

55, Sapyeong-daero, Seocho-gu, Seoul

The Simsan Cultural Center was established to commemorate the Confucianism and patriotic spirit of Simsan Kim Chang-Suk. It also offers educational and training programs to the local community for developing life skills while adding to the overall quality of life.

Pungnap-dong Toseong Fortress (서울 풍납동 토성)

6.3Km 2025-01-10

Pungnap-dong, Songpa-gu, Seoul

Onjo, the progenitor of Kingdom Baekje, first settled in Wiryeseong Hanam. But exact location is still unknown. One thing for sure, however, is that Pungnaptoseong Fortress, Mongchontoseong Fortress, Bangidong Ancient Tombs of Baekje, Seokchondong Stone Mound Tomb of Early Baekje are the remains of Baekje. Pungnaptoseong Fortress faces Hangang River to its west and connects to Mongchontoseong Fortress to the south. To the northwest faces Achasanseong Fortress over Hangang River and far to the southeast is Namhansanseong Fortress.

Pungnaptoseong Fortress, located at the south end of Cheonhodaegyo Bridge over Hangang River, is one of the remains of Early Baekje. Originally, the fortress was 4km in circumference, but due to massive overflowing of Hangang River during flood season in 1925, most of the fortress was lost and only 2.7km of it remains. To the east of the fortress are 4 vestiges of the fortress gates. The remains from the prehistoric era through the Samguk (Three States) era have been unearthed, indicating that this place was a residential area well before the Baekje Era. Through vigorous excavation, some people suggest that there used to be a palace located here during the Baekje Era.

The Hyoosik Nouvelle Seoul Itaewon (더휴식 누베르 서울 이태원점)

6.3Km 2025-04-08

11 Usadan-ro 14-gil, Yongsan-gu, Seoul

The Hyoosik Nouvelle Seoul Itaewon aims to rediscover Seoul through creativity and inspiration. The overall design of the hotel is inspired by French avant-garde, using a variety of objects and props to create an artistic and stylish atmosphere. The hotel has Collection T room type, a twin bedroom; Collection D room type, a double bedroom; and Collection S room type, a single bedroom. On the first floor of the hotel is a guest lobby and a pasta restaurant. The hotel's parking lot is limited in space, and therefore guests are advised to use a nearby public parking lot.

YOU&I Clinic Wangsimni (유앤아이의원 왕십리점)

6.3Km 2025-11-24

2nd–3rd Floor, Handong Tower, 315 Wangsimni-ro, Seongdong-gu, Seou

YOU&I Clinic is a trusted dermatology and aesthetic clinic with extensive experience and expertise accumulated since 2006.
At YOU&I Clinic, we are committed to using authentic products, providing precise and honest treatments, and offering personalized services tailored to each individual’s needs.
We welcome clients not only from Korea but also from Japan, China, and Thailand, and offer Japanese and Chinese interpretation services. All foreign clients receive treatments at the same prices as Korean clients.
YOU&I Clinic specializes in lifting, petite procedures, and skin boosters, as well as a wide range of aesthetic skin treatments. We also provide thorough aftercare to ensure the highest level of satisfaction for every client.

Leeum, Samsung Museum of Art (삼성미술관 리움)

6.4Km 2022-12-15

60-16, Itaewon-ro 55-gil, Yongsan-gu, Seoul

Leeum, Samsung Museum of Art, exhibits traditional and modern art works by Korean and international artists. The museum itself is just as fascinating as the art works on display, since the museum's three buildings were designed by internationally renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas.

MUSEUM 1 houses traditional Korean art, such as calligraphy, paintings, ceramic arts, and metal craftwork, while MUSEUM 2 displays modern and contemporary art by both Korean and international artists.

Itaewon Special Tourist Zone (이태원 관광특구)

6.4Km 2024-11-27

196 Itaewon-ro, Yongsan-gu, Seoul

Itaewon was the first special tourist zone in Seoul, designated in 1997. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors.

The name Itaewon started to spread worldwide in the 1980s when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as many international conferences. Since then, Itaewon has become a popular travel destination. Clothes and accessories with unique designs, and leather products in particular are famous. This is a go-to place for both shopping and entertainment. The street is crowded with shops selling clothes and bags, as well as hotels, restaurants, entertainment facilities and travel agencies. With about 2,000 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous in the district is Antique Furniture Street where more than 100 shops selling furniture and antiques stretch from Hamilton Hotel toward Bogwang-ro.

Travelers can taste authentic cuisine and experience culture from around the globe on World Food Street where there are 40 restaurants operated by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into culturally diverse. Various performances and events are held in the area. In particular, Itaewon Global Village Festival, held every October, is a famous festival. Tourists can pay in US dollars, Japanese yen, or another currency freely. In addition, visitors can use various languages like English, Japanese, and Chinese with the sellers.

Itaewon Antiques Street (이태원 앤틱 가구 거리)

6.4Km 2025-04-11

109-1 Bogwang-ro, Yongsan-gu, Seoul

Itaewon Antiques Street was formed around the late 1960s, when a group of antique dealerships from Asia, Europe, and North America settled in the district. This 1km-long street is home to antique dealers offering antique sofa, chairs, and tables. Some shops also offer antique decorations, accessories, and clothing. It is a famous shopping district with its own unique ambience from that of Seoul. During spring and autumn, Itaewon Antique Festival takes place, allowing visitors to shop and enjoy cultural performances.

Kervan Turkish Restaurant (케르반레스토랑)

6.4Km 2025-03-15

192 Itaewon-ro, Yongsan-gu, Seoul

Kervan is a Turkish restaurant located in Itaewon, offering authentic kebab, pidé, and Turkish desserts. It faithfully recreates the Turkish culture and food through its interior, decorated with traditional tiles, and dishes prepared by a chef from Türkiye. Main menus include Chicken steak, Rich pidé, and Chicken shish kebab.

Munjeong-dong Rodeo Street (문정동 로데오거리) - Area information - Korea travel information