Euljiro Nogari Alley (을지로 노가리골목) - Area information - Korea travel information

Euljiro Nogari Alley (을지로 노가리골목)

445.1M    2024-10-29

129, Eulji-ro, Jung-gu, Seoul
+82-2-1330

The alley that connects from Euljiro 3(sam)-ga Station, Exit 4 is full of people eating dried young pollack and drinking beers at tables along the street every night. Under the bright lamp lights, plastic tables filled with customers can be seen. The first Nogari pub, Eulji OB Bear, opened in November 1980 to form what is now the Euljiro Nogari Alley. Euljiro also has the largest Printing Alley in the nation, providing printing for almost all books and printed materials across the country. The shift workers would stop by the pub for dried young pollack and cold beer before heading home after work, leading to more restaurants opening nearby until the alley was formed. In the beginning dried young pollack was cooked over a briquet fire and served with red pepper paste, but now, the alley is full of pubs and restaurants serving various types of food, but nothing beats nogari and cold draft beer.  

Tteulan Teahouse (뜰안)

445.1M    2024-12-10

Tteulan Teahouse is a cafe that really allows one to feel the tradition and flair of Korea. Tteulan has two entrances: one facing the wide alley and the other facing the smaller one. The smaller entrance is decorated like a garden, so it feels as if one is stepping into a land of fairy-tales. The café has a floor seating tables with traditional items like gadari soban (a table with legs that curve like a dog's legs), and jogakbo (a textile woven from several pieces of scrap cloth), all of which add to the traditional Korean aesthetic. The menu features ssanghwacha (medicinal herb tea known to help the immune system), a favorite among middle-aged and elderly Koreans; omija tea (omija is a tart berry that grows in East Asia known to be good for lung and bronchial health and boosts immunity); citrus tea (usually made with yuzu which is rich in vitamin C and said to help mitigate fatigue); and pour-over coffee. Traditional desserts include mugwort rice cake (rice cake with mugwort added for herbal flavor, best enjoyed with malt syrup), pumpkin rice cake, and roasted grain powder (a nutritious beverage made with a variety of powdered grain). It can be hard to find seating in the afternoon, so visitors are advised to avoid these hours if they seek to enjoy their drink in peace.

Sulla-gil Yeah Café & Bibi (순라길 예 & 비비)

447.4M    2025-01-23

55 Seosulla-gil, Jongno-gu, Seoul
02-3672-1599

Situated in Sulla-gil, the Sulla-gil Yeah Café & Bibi is a roaster café where each bean is handpicked. It also offers a range of wine selections. The café is a perfect place to relax after exploring downtown Seoul. The cozy atmosphere of the café with the added charm of the stone wall visible from café, makes visitors feel at ease and relaxed. The evenings here turn into a music and movie session, adding a lively atmosphere to the space.

Ojugine (오죽이네)

458.1M    2024-12-10

Ojugine is a restaurant that specializes in dak maeuntang, a spicy chicken stew that is different from dak bokkeumtang (spicy braised chicken), as the former has more soup than the latter. The stew is served whilst boiling, so one just needs to let it sit for a bit on the table before digging in. The spicy sauce and chicken are a match made in heaven, and the same goes for this dish. Interestingly, Ojugine uses smaller chickens to prepare their dishes, so the flesh braises in the stock faster. The resulting combination is sure to offer a memorable meal. Any remaining soup can be reused as a sauce for fried rice after the main meal, so visitors are advised to leave some space in their stomach.

Sewoon Plaza (세운상가)

462.0M    2025-10-24

159 Cheonggyecheon-ro, Jongno-gu, Seoul

Makercity Sewoon is Korea's first comprehensive electronics market, established in 1968 and has a 40-year history. As a mecca in the urban electronics industry area located in Jongno, the center of Seoul, you can purchase various electronic products here.
Since 2014, Seoul's urban regeneration project has been underway, and a pedestrian overpass, rooftop observatory, plaza, and Makers Cube, where you can experience the 4th industrial revolution, have been created to provide unique attractions.

Sewoon Plaza (세운전자상가(세운전자플라자))

463.9M    2023-11-23

159 Cheonggyecheon-ro, Jongno-gu, Seoul
+82-2-2271-2344

Sewoon Plaza, also known as Sewoon Electronics Plaza, was famous for electronic goods as the sole electronics shop before Yongsan Electronics Department Store was built. The scale doesn’t meet that of Yongsan Mall but its location in the heart of downtown Seoul as well as their 10 years of fame have worked to keep a strong customer base.

The department store is divided into two buildings along Cheonggyecheon-ro. Most of the electornics are available on the first building. On the first floor, home and lifestyle electronic goods including irons, hair dryers, telephones, razors as well as gas stoves, various heaters, kitchen tools and more are sold. On the second floor, visitors can find televisions, fridges, laundry machines, audio & video devices. On the third floor, newlyweds can buy their electronic goods and appliances for the kitchen. Also, computers and related devices and parts are available on the fourth floor. The price range here is relatively cheaper than the regular consumer price.

Yangbandeck (양반댁)

465.0M    2024-03-18

19-18 Insadong-gil, Jongno-gu, Seoul
+82-2-733-5507, +82-2-730-1112

Yangbandeck is a traditional Korean house in Insa-dong, serving ganjang gejang (soy sauce marinated crab) and bori gulbi (barley-aged dried yellow croaker). Theganjang gejang is made from crabs filled with roe, matured in soy sauce. The taste of barley-aged dried yellow croaker, made from dried yellow croaker matured in sea breeze and served on top of rice, is exceptional. Each meal comes with a hot pot rice, and side dishes such as soybean paste jjigae, pancakes, kimchi, and japchae are served as standard.

Kimchigol Well-being Bapsang(김치골웰빙밥상)

468.3M    2024-10-14

22-5 Insadong-gil, Jongro-gu, Seoul
+82-2-720-6436

A restaurant where you can try kimchi, a Korean traditional dish, and meat. The representative menu is kimchi cabbage wraps with pork. This is a Korean cuisine located in Insa-dong, Seoul.

Jongmyo Shrine [UNESCO World Heritage] (종묘 [유네스코 세계유산])

473.6M    2024-07-05

157 Jong-ro, Jongno-gu, Seoul
+82-2-765-0195

Jongmyo Shrine was the primary place of worship for kings and their queens throughout the Joseon dynasty. The shrine was built at the same time as Gyeongbokgung Palace, under the orders of King Taejo, the first king of the Joseon dynasty. The shrine is the site of the royal memorial service, called Jongmyo Jaerye, a national event that has been passed down since the Three Kingdoms period. During the Joseon dynasty, the ritual was held on the first month of a seasonal change and the twelfth month of the lunar year.

Teafference Seoul (티퍼런스서울)

473.9M    2024-02-01

61 Donhwamun-ro, Jongno-gu, Seoul

Teafference Seoul is where visitors can taste purple tea made from purple tea leaves that grow naturally on the 1,800-meter plateau in Kenya. As a café and a cultural complex, it comprises a gallery tea café on the first floor where one can enjoy purple tea and art exhibitions, a beauty shop on the second floor, and a rooftop on the third floor. Exhibitions of paintings and photographs are always held using the walls and staircase landings of the spacious interior, making it a great place to relax while enjoying a cup of tea. In addition, this place has an appealing vibe, making it especially popular on social media. Not only is purple tea pretty in color, but it also has less caffeine than green tea or black tea, thus serves as a suitable option for the health-conscious. A variety of menu items are available, including Teafference Signature Purple Tea, Teafference Purple Milk Tea, and Teafference Purple Tea Einspanner. Another recommended menu item is Purple Tea-Makase, a course menu which serves several types of purple tea and desserts.