Samcheong Sujaebi (삼청동수제비)

513.5M 2024-03-04

101-1 Samcheong-ro, Jongno-gu, Seoul
+82-2-735-2965

Samcheong Sujaebi is a handmade sujebi (hand-pulled dough soup) specialty restaurant located in Samcheong-dong. Sujebi is a dish made by tearing hand-pulled dough into pieces and boiling it in anchovy broth, among other broths. The signature menu features sujebi with sliced pumpkin, clams, and potatoes, all boiled together and served in a pot. Another specialty is the potato pancake made exclusively from 100% potatoes. Nearby attractions include Bukchon Hanok Village, the National Museum of Modern and Contemporary Art, and Gyeongbokgung Palace.

Matthew Chang Anguk (메튜장 안국)

521.2M 2025-07-14

33 Yulgok-ro, Jongno-gu, Seoul

Matthew Chang Anguk flagship store uses the whole space to bring the brand's philosophy to life through fragrance. Located in Anguk, the heart of Korea's tradition and aesthetics, the store's tranquil atmosphere sets the mood for visitors to try on and experiment with the brand's carefully selected perfume collection. The staff provides assistance in recommending the perfect scent according to visitor's preference, mood, and nostalgia. The store also has a section dedicated to body care products, such as hand wash and body lotion.

Bukchon Hanok Village (북촌한옥마을)

524.8M 2025-06-19

37 Gyedong-gil, Jongno-gu, Seoul

Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok, that date back to the Joseon dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. As Bukchon Hanok Village is an actual neighborhood with people's homes, visitors are advised to be respectful at all times while looking around.

Bukchon Museum (북촌생활사박물관)

531.0M 2022-08-30

90, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-736-3957

The Bukchon Museum displays items that have been collected from Bukchon, a historical village that was once home to the nation’s nobility. The museum was founded to observe urban development that took place in the recent decades through collected and preserved veryday household items that were used by Bukchon residents. Visitors are even allowed to touch items on display to better be able to imagine life in Korea before industrialization.

Public Hanok Night Out (공공한옥 밤마실)

551.7M 2025-06-10

37 Gyedong-gil, Jongno-gu, Seoul
+82-2-741-1033

Public Hanok Night Out is a special evening event that allows limited access to the nine public hanok buildings, including the Bukchon Culture Center, after sundown. The event is carefully prepared to make the hanok buildings accessible as much as possible. In addition, the event also offers a variety of programs to entertain the visitors. The event aims to raise awareness about embracing differences and diverse values during this time of ever-changing global society, as well as expand the the cultural values of hanok as something more unique.

Samcheong-dong Street (삼청동길)

554.5M 2025-01-22

107 Samcheong-ro, Jongno-gu, Seoul

It is said that Samcheong-dong was named from the story about the three "cheong" (Chinese character meaning clean) of the area, namely the mountain, water, and people. Another theory is that the origin of the region's name came from Samcheongjeon Hall where three tablets called "Taecheong," "Sangcheong," and "Okcheong," were set up based on Taoism. Samcheong-dong Street features a mixture of old scenes of hanok buildings with traditional beauty and modern scenes of galleries and cafés, creating a unique atmosphere. Visitors can feel the abundant cultural mood at every corner of the street through the art galleries, museums, antique shops, and quiet pathways.

Gwanghwamun Gate (광화문)

561.4M 2024-12-04

161 Sajik-ro, Jongno-gu, Seoul
+82-2-3700-3900

Built in 1395 under the reign of King Taejo, the first king of the Joseon dynasty, Gwanghwamun Gate is the southern gate of Gyeongbokgung Palace. It is also the main gate of the palace, therefore larger and fancier in comparison to the other gates. Gwanghwamun Gate consists of three arched gates; the center gate was used by the king, while the other two were used by the crown prince and royal officials. The tall granite walls of the gate serve as a platform for the wooden gate tower that watches over the city. The gate has a sign with its name written at the top center of the gate tower.

Gwanghwamun Gate went through several damages and restorations over the course of history. It was first severely damaged during the Imjin War (1592-1598) and was not restored until the reconstruction of Gyeongbokgung Palace in 1864. Under the Japanese administration, the gate was demolished and relocated to the north of the palace's eastern gate, followed by series of damages during the Korean War (1950-1953). In 1968, Gwanghwamun Gate was relocated back to the south of the palace and was rebuilt using concrete; however, the gate’s position was shifted a few meters away from its original location. In 2006, a major reconstruction project took place to restore Gwanghwamun Gate to its original state and location, disassembling the structure completely and replacing concrete with granite and wood. After three years and eight months of construction, Gwanghwamun Gate was fully restored to its original form and was open to the public on August 15, 2010.

Kum Bak Yeon [Tax Refund Shop] (금박연)

568.5M 2024-06-27

24-12, Bukchon-ro 12-gil, Jongno-gu, Seoul

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Insa-dong (인사동)

571.8M 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

High - Anguk Branch [Tax Refund Shop] (하이엔드코리아 안국)

582.5M 2024-04-17

1F, 62-5, Insadong-gil, Jongno-gu, Seoul

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Samcheong Sujaebi (삼청동수제비) - Area information - Korea travel information