Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장) - Area information - Korea travel information

Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

8.1Km    2025-01-06

274, Cheonggyecheon-ro, Jung-gu, Seoul
+82-2-2265-3531~3

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.

Dongdaemun Shopping Complex·Dongdaemun Shopping Town (동대문 종합시장·동대문 쇼핑타운)

8.1Km    2025-06-30

266 Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

Dongdaemun Shopping Complex is one of Korea’s most well-known markets. It was founded in December 1970 as the largest of its kind in Asia and has maintained that status for the last 40 years. Browsing the plethora of shops, you can find fabric and clothing following all the latest global fashion trends. Dongdaemun Shopping Complex continues to build up its reputation as a hub of international design.

Dongdaemun Shopping Complex (Hanbok Shops) (동대문종합시장 한복상가)

8.1Km    2021-09-15

266, Jong-ro, Jongno-gu, Seoul
+82-2-2262-0114

As one of the largest markets in Asia, Dongdaemun Shopping Complex boasts huge hanbok shops. Most of the major hanbok and fabric distributors are located here. It offers a wide array of hanbok from traditional hanbok to modernized hanbok in addition to accessories and clothing materials. Dongdaemun Shopping Complex is a popular spot among international tourists who want to experience traditional Korean culture and purchase various souvenirs.

Forte Pianissimo(포르테피아니시모)

8.1Km    2025-05-21

서울특별시 종로구 대학로12길 15 (동숭동)

International Modern Dance Festival (MODAFE)

8.1Km    2021-08-11

15-15, Daehak-ro 10-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-763-5351

International Modern Dance Festival, abbreviated to MODAFE, commemorates all artists and the public community as our society’s “little hero.” The festival aims to show the present and future of Korea's contemporary dance.

Gloomy Day(사의 찬미)

8.1Km    2025-05-21

서울특별시 종로구 대학로14길 29 (혜화동)

Gloomy Sunday(글루미 선데이)

8.1Km    2025-05-21

서울특별시 종로구 대학로14길 29 (혜화동)

Migliore - Dongdaemun Branch (밀리오레 (동대문점))

8.1Km    2020-05-12

263, Jangchungdan-ro, Jung-gu, Seoul
+82-2-3393-0293

Migliore is located in Dongdaemun, a shopping district that stretches from Jongno 5(o)-ga Station to Dongdaemun Subway Station. Migliore sells the latest fashion apparel targeted towards the younger generation, with customers in their teens making up 80% of the business. Migliore is a convenient shopping facility that has an enormous variety of products sold at reasonable prices.

Arko Arts Theater (아르코예술극장)

8.1Km    2021-04-16

7, Daehak-ro 8-gil, Jongno-gu, Seoul
+82-2-3668-0007

Opened on April 1, 1981, Arko Arts Theater’s mission statement is to “boost performance art, obtain performance space to promote its popularity among the public, and support stages to pure art organizations facing financial difficulties." As the center of performance art, the theater also began to attract a slew of small theaters and has played a pivotal role in promoting performance art and populating Dongsung-dong with artists. The theater offers a large hall, small hall, multipurpose studio space, and practice room.

Korea Travel Expo (내나라 여행박람회)

8.1Km    2023-04-10

281, Eulji-ro, Jung-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-3445-1519

The Korea Travel Expo is a gathering of Korean regional tourism organizations, as well as travel aficionados from all over the world. It is held annually in order to help increase the national tourism volume, information exchanges, travel service quality, and local economies.