Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

5.2Km    2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

World Jewellery Museum (세계장신구박물관)

5.2Km    2023-09-21

2, Bukchon-ro 5na-gil, Jongno-gu, Seoul
+82-2-730-1610

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewellery Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

Re-Heater(리히터)

5.2Km    2025-05-21

서울특별시 중구 세종대로19길 16 (정동)

Jeongdong Observatory (정동전망대)

5.2Km    2022-08-11

15, Deoksugung-gil, Jung-gu, Seoul
+82-2-120

Jeongdong Observatory is located on the 13th floor of Seoul City Hall Seosomun building. The observatory has a cafe inside where visitors can enjoy a drink while gazing upon the magnificent view of Deoksugung Palace from above. In addition, the walls of the cafe are decorated with photos of old Jeongdong.

Africa Museum of Art (아프리카미술관)

5.2Km    2022-10-26

24-1, Samcheong-ro, Jongno-gu, Seoul
+82-2-730-2430

The Africa Museum of Art was established with the purpose of hosting various art festivals and providing the grounds for researching various art themes. A major principle of the gallery is to promote works of art that actively attempt to explore the human mind.

GRANDHAND. Gahoe (그랑핸드 가회점)

5.2Km    2025-12-04

61 Bukchon-ro 11-gil, Jongno-gu, Seoul

Launched in 2014 at a small hanok in Bukchon Hanok Village, this Korean perfume brand now has nine stores around Seoul. With no advertisements or online sales, GRANDHAND has preserved its roots for years. GRANDHAND. Gahoe located amidst the beautiful surroundings of Bukchon Hanok Village and various art museums has customers of all ages and nationalities.

Hema Studio (헤마스튜디오)

5.2Km    2023-06-22

20-10 Nonhyeon-dong, Gangnam-gu, Seoul
+82-70-7504-1415

Hema Studio is a place that provides experience services for K-pop lovers and is located in Gangnam, Seoul. Hema Studio offers products that allow foreign tourists to record their favorite K-pop songs and shoot personal music videos. You can go through the entire process from recording to cover music video shooting with a 1:1 director. After cover recording and music video shooting are complete, the completed work can be put on a USB and shared with friends and family. It is also possible to upload to SNS such as YouTube and TikTok. Hema Studio is located in the downtown area of ​​Gangnam, so it is easily accessible via public transportation such as subway and bus.

Osulloc - National Museum of Modern and Contemporary Art Branch [Tax Refund Shop] (오설록 현대미술관)

5.2Km    2024-04-23

30, Samcheong-ro, Jongno-gu, Seoul

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Luii (루이)

5.2Km    2024-07-17

40, Sejong-daero 21-gil, Jung-gu, Seoul
+82-2-736-8889

Luii is a Chinese restaurant operated by a veteran chef with extensive experience in Chinese cuisine. The restaurant has several rooms of different sizes to accommodate various events. It also has a VIP room for more private gatherings.

Gwanghwamun Market (광화문 마켓)

5.2Km    2025-12-05

B172 Sejong-daero, Jongno-gu, Seoul
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.