Lee Ri-Ja Hanbok Museum (이리자 한복전시관)

6.8Km 2022-08-08

20, Samcheong-ro, Jongno-gu, Seoul
+82-2-734-9477

The Lee Ri-Ja Hanbok Museum displays the traditional clothing worn in Korea from birth to death. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, who has over 40 years of experience.

Insa-dong Maneul Bossam (인사동마늘보쌈)

6.8Km 2024-03-18

12-5 Insadong 8-gil, Jongno-gu, Seoul
+82-2-735-7885

Insa-dong Maneul Bossam is a Korean restaurant nestled in the alleys of Insa-dong. Specializing in dishes like maneul bossam (kimchi cabbage wraps with pork and garlic), kimchi jjim (braised kimchi), nakji bokkeum (stir-fried octopus), buchujeon (chive pancake), kimchijeon (kimchi pancake), yeolmu naengmyeon (cold buckwheat noodles with young summer radish kimchi), and bam makgeolli (unrefined chestnut rice wine). Their signature dish, the bossam jeongsik (kimchi cabbage wraps with pork set menu), features pork belly boiled in a secret broth, served with a sweet garlic sauce for dipping, along with seaweed soup, fresh vegetables for wrapping, dried radish salad, and side dishes. They also offer set menus for two people, and neomu hansang set menu.

Choedaegamne (최대감네)

6.8Km 2024-03-18

12-3 Insadong 8-gil, Jongno-gu, Seoul
+82-2-733-9355

Choedaegamne is a traditional Korean restaurant located in a hanok in Insa-dong, with a garden and a pond, and has been in operation for over 100 years. One of their popular dishes is the sangchu shabu jeongsik (shabu with rice in a cabbage set menu), where vegetables and meat are cooked in a broth and then enjoyed with noodles, served with a small rice ball on lettuce. They also offer a so galbijjim jeongsik (steamed beef ribs set menu) and bulgogi jeongsik (bulgogi set menu), served with lotus leaf rice and soybean paste jjigae. After the meal, guests can enjoy tea in the garden.

Happy Jewerly [Tax Refund Shop] (해피쥬얼리)

6.8Km 2024-06-27

1F, #21, 26, Donhwamun-ro, Jongno-gu, Seoul

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Neulmajung (늘마중)

6.8Km 2024-01-12

11-5 Insadong 10-gil, Jongno-gu, Seoul

Makgeolli is a traditional liquor made from rice or wheat as a main ingredient and with yeast and various other ingredients. Its uniqueness lies in the main ingredient or yeast used, thus a variety of makgeolli made with local specialties can be found throughout Korea. Neulmajung is a pub restaurant that serves 34 types of makgeolli from all over the country, as well as many foods that go well with them. In addition, its soft wooden interior creates a comfortable atmosphere. Its representative dish is haemul pajeon (seafood and green onion pancake), made with plenty of ingredients. They also serve crispy pan-fried gamja jeon (potato pancake) and memil jeonbyeong (buckwheat crepe), rich in both flavor and taste as it is made with buckwheat from Bongpyeong, Gangwon-do, all of which are a perfect paring to makgeolli.

HANAMPIG Dongdaemoon (하남돼지집 동대문)

6.8Km 2024-03-11

9, Eulji-ro, 43-gil, Jung-gu, Seoul
+82-2-2266-3030

Located near Dongdaemun Design Plaza , HANAMPIG specializes in grilled pork. When pre-grilled meat is served, the staff cuts it into pieces and puts it on the grill to cook. The recommended combination is to grill kimchi or mushrooms together to enhance the savory flavor. In the vicinity, one can explore Dongdaemun fashion malls, enriching the experience of the area.

Insa-dong (인사동)

6.8Km 2024-05-17

62, Insadong-gil, Jongno-gu, Seoul
+82-2-734-0222

Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.

The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.

The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.

Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.

Seosulla-gil Road (서순라길)

6.8Km 2024-10-14

150-3 Jong-ro, Jongno-gu, Seoul

Seosulla-gil Road is a road that was used by the nightguards during the Joseon dynasty. The road is on the west of Jongmyo Shrine with various attractions nearby including Ikseon-dong, Insa-dong, Bukchon, and Samcheong-dong, as well as restaurants, cafes, and handicraft workshops. The road is also a beautiful date course with flowers in spring and fall foliage in autumn..

When the clouds clear, the moon shines, the wind blows, and the star shine (구름이 걷히니 달이 비치고 바람 부니 별이 빛난다)

6.8Km 2024-11-25

281 Eulji-ro, Jung-gu, Seoul
+82-1511-1938

"When the clouds clear, the moon shines, the wind blows, and the star shine" is the first immersive media art exhibition by Kansong Art & Culture Foundation, presenting traditional Korean art, the foundation of K-culture, with a modern flair. Iconic traditional works like Miindo, A Beautiful Woman by Sin Yun-bok and Gwandong Myeongseungcheop by Jeong Seon, are reinterpreted using graphic motion, LiDAR sensors, and kinetic art. Each exhibition room features a unique scent and sound effect, offering a multi-sensory experience to visitors.

The Souvenir Fair (2025 대한민국 관광기념품 박람회)

6.8Km 2025-10-27

281 Eulji-ro, Jung-gu, Seoul
+82-10-8315-5434

The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.

Lee Ri-Ja Hanbok Museum (이리자 한복전시관) - Area information - Korea travel information