Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구)

6.0Km 2021-12-30

40, Sejong-daero, Jung-gu, Seoul
+82-2-3396-4622

Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]
Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809 ㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

Sungnyemun Gate (숭례문)

6.0Km 2024-11-27

40 Sejong-daero, Jung-gu, Seoul

Sungnyemun Gate is Korea’s National Treasure No. 1, and its unofficial name is Namdaemun Gate. Sungnyemun Gate is the largest castle gate stone structure with an arched entrance in the middle. There’s a column on top of a platform, raising the roof, distinguishing the upper stories and lower stories of the building. Passageways for traffic are located at the east and west ends of the gate. Different from the other gates, Sungnyemun Gate’s tablet has its name written vertically.

On February 10, 2008, Sungnyemun was destroyed by fire. After a 5-year reconstruction work, the gate was re-opened to the public again on May 4, 2013.

Gobong Samgyetang (고봉삼계탕)

6.0Km 2024-03-12

2FL, 21, Myeongdong, 7-gil, Jung-gu, Seoul
+82-2-756-2300

Situated on Myeongdong Street, Gobong Samgyetang is renowned for samgye tang (ginseng chicken soup), which is made with plenty of invigorating Korean herbs. Patrons have the option to other delectable dishes such as dak juk (chicken porridge), jjimdak (braised chicken), and smoked duck.

WIZ & MI Clinic [Tax Refund Shop] (위즈앤미의원)

6.0Km 2024-04-19

21, Myeongdong 7-gil, Jung-gu, Seoul

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WIZ & MI Clinic (위즈앤미의원)

6.0Km 2025-10-23

#401-#403, 21 Myeongdong 7-gil, Jung-gu, Seoul

WIZ & MI Clinic presents unique beauty based on tailored, customer-oriented treatments and highly skilled know-how. Systemized and specialized treatments, along with standardization, enable the clinic to offer reasonable prices. Additionally, the clinic offers customized procedures for highly satisfactory outcomes and stability without side effects.
The medical staff at WIZ & MI Clinic have proven competencies, abundant clinical experiences, and expertise. With cutting-edge equipment, the clinic's competent staff members share their know-how through live demonstrations each year. WIZ & MIi Clinic pursues 'magic total beauty' that improves and balances physical beauty with a healthy mind. For this, the clinic conducts research and strives for healthy beauty for all its customers.
It is committed to providing honest care and helping patients re-discover their magical beauty and happiness.

Onnuri Pharmacy - Jongno Branch [Tax Refund Shop] (온누리약국 종로)

6.0Km 2024-04-19

1F, 293, Jong-ro, Jongno-gu, Seoul

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Dongdaemun Bonga Gamasot Seolleongtang (동대문본가가마솥설렁탕)

6.0Km 2024-03-15

299-1 Jong-ro, Jongno-gu, Seoul
+82-2-741-1510

Dongdaemun Bonga Gamasot Seolleongtang is a seolleongtang (ox bone soup) restaurant located near Dongdaemun Fashion Market. The rich-tasting seolleongtang is boiled for 24 hours in a traditional cast-iron pot, using beef from ten different parts of the cow, and the process is visible from outside the restaurant. It is recommended to enjoy the seolleongtang wrapped in rice with a side of tangy radish kimchi. Yennal bulgogi (old-fashioned bulgogi) and yukhoe bibimbap (beef tartare bibimbap) made with Korean beef are also popular menu items.

Myth Jokbal Myeongdong (미쓰족발명동)

6.1Km 2024-10-15

21, Myeongdong 3-gil, Jung-gu, Seoul
+82-2-3789-8799

This restaurant specializes in Jokbal (Braised pigs' feet) and Bossam (Napa wraps with pork), both of which are served with vegetable wraps and salad. Jokbal (Braised pigs’ feet) is prepared by braising pigs' feet in spiced stock, a process that removes excess fat, enhances the flavor, and gives the meat a chewier texture. Each order of Jokbal (Braised pigs' feet) is accompanied by Kongnamulkimchiguk (Bean sprout and kimchi soup), to which Kalguksumyeon (Noodles) are added. For those who find the dishes too spicy, the restaurant offers a self-serve Jumeokbap (Riceball), featuring laver flakes, pickled radish, and mayonnaise to cool the palate.

Heukdonga Myeongdong (흑돈가 명동)

6.1Km 2024-03-07

21, Myeongdong, 7-gil, Jung-gu, Seoul
+82-2-3789-0080

Situated in Myeongdong, Heukdonga focuses on Jeju-style grilled black pork. Once black pork cut into thick chunks are grilled over charcoal, it is ready to be served with salted anchovies or pickled perilla leaves. The meat is grilled on a wire mesh over charcoal, which renders the fat and gives it a nice charcoal flavor. After finishing the meat, patrons have the option to soybean paste jjigae with rice or cold buckwheat noodles, which are also a must-try in Korean barbecue restaurants.

Buchon Yukhoe (부촌육회)

6.1Km 2024-03-04

200-12 Jong-ro, Jongno-gu, Seoul

Buchon Yukhoe is a renowned restaurant located in Gwangjang Market's Beef Tartare Street, selected by the Michelin Guide in 2023. It specializes in yukhoe (beef tartare), a Korean-style raw beef dish marinated with sesame oil and pear. The restaurant uses fresh Korean beef supplied daily, ensuring a delightful and nutty flavor. The simple seasoning enhances the natural taste of the ingredients, and the yolk-topped yukhoe adds visual appeal to the dish.

Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone (명동 남대문 북창동 다동무교동 관광특구) - Area information - Korea travel information