Beauty Play (뷰티플레이) - Area information - Korea travel information

Beauty Play (뷰티플레이)

1.9Km    2025-11-14

73 Myeongdong-gil, Jung-gu, Seoul

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing  as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

Seoul National University Hospital (서울대학교병원)

1.9Km    2025-10-23

101 Daehak-ro, Jongno-gu, Seoul

Seoul National University Hospital, a national central hospital that has led Korean medicine for over 130 years, is a top-tier hospital equipped with world-class medical professionals and cutting-edge systems. For 25 consecutive years, it has ranked first in brand power in the hospital sector. The hospital is renowned for its cancer research, the most comprehensive pediatric care in the country, and treatments for rare and intractable diseases. Through patient-centered, personalized services, it has established itself as a trusted healthcare institution.

Korea Art Festival (대한민국 미술축제)

1.9Km    2025-07-31

57 Daehak-ro, Jongno-gu, Seoul
+82-70-7575-0980

Korea Art Festival is the nation's largest art festival that connects the 12 major art fairs and biennales taking place nationwide. The 2025 festival takes place in September, inviting visitors to enjoy the world of art.

Euljiro Nogari Alley (을지로 노가리골목)

1.9Km    2025-11-06

Eulji-ro 129, Jung-gu, Seoul

Going out of Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3 and turning to the alley, you will find many pubs selling Nogari/Dried Young Pollack (Korean people grill and dip it in red pepper paste to eat as a side dish with alcohol) and restaurants specializing in Golbaengi/Sea Snails (It is a kind of conch shell, and Korea people made it a seasoned dish and enjoy it with Somyeon/Thin Noodles or use it as a bar sack). People gather in small groups at every outdoor table and sit in every alley to enjoy beer and snacks on weekday evenings and weekends, so it isn't easy to find a seat.
Originally, this area was lined with various company buildings and shops selling tools. However, in 1980, the pub 'Eulji OB Bear' opened, and as similar pubs opened nearby, it naturally came to be called 'Euljiro Nogari Alley.' As the affordable prices of snacks and beer attracted nearby office workers and college students, it has become increasingly popular, leading to its current status.
Here, along with a cold draft beer, let's try the K-snacks only available in Korea, such as Nogari/Dried Young Pollack and Golbaengi/Sea Snails. In addition, snacks such as chicken and fried dishes are also available, so try various snacks.

Myeongdong Beer Festival (명동맥주페스티벌)

1.9Km    2025-05-20

14, Myeongdong-gil, Jung-gu, Seoul
+82-70-8670-2182

Myeongdong Beer Festival provide a chance to find one's preference through beer. Enjoy the cool fall weather with fun people all around.

The Accidental Murderer(우연한 살인자)

1.9Km    2025-05-21

서울특별시 종로구 대학로 120 (동숭동)

Seoul Museum of Art (서울시립미술관(서소문본관))

1.9Km    2024-06-19

61 Deoksugung-gil, Jung-gu, Seoul
+82-2-2124-8800

The Seoul Museum of Art (SeMA) is a space for all to meet and experience the joy of art. Located in the center of Jeong-dong, a district that retains traces of Seoul’s modern and contemporary history, the museum integrates the historical facade of the former Supreme Court with modern architecture. In addition to various programs―encompassing exhibitions, educational outreach initiatives, screenings, workshops, performances, and talks, communal spaces including SeMA Cafe, the artbook store, the open space lobby, and the outdoor sculpture park SeMA WALK provide a rich range of ways for visitors to experience art.

Zoltan Show(졸탄쇼)

1.9Km    2025-12-04

서울특별시 종로구 대학로 116 (동숭동)
1661-3124

Myeongdong Nanta Theatre (명동난타극장)

1.9Km    2021-07-23

26, Myeongdong-gil, Jung-gu, Seoul
+82-2-739-8288

Nanta, Korea's representative non-verbal performance, opened their fourth exclusive theater in Myeong-dong, the center of shopping. The 386-seat theater is located within the UNESCO Building. It is the largst of the Nanta theaters, and was the first to present foreign actors within the performances. There are 3 shows every day, all year round.

D. Festa: Daehakro Street Performance Festival (대학로 거리공연축제)

1.9Km    2025-06-16

1, Daehak-ro 8-gil, Jongno-gu, Seoul
• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-741-4188

Started in 2015, Daehakro Street Performance Festival provides various performances including plays, dances, mimes and more. The festival aims to provide hope and changes in daily life through diverse performances.